Samsung’s cell cloud platform and Galaxy Retailer allow companions to scale their companies effectively, improve conversion charges and enhance income potential
Samsung Electronics continues to push the boundaries of gaming on Galaxy gadgets with groundbreaking developments. Via its cell cloud gaming platform, Samsung is empowering cell sport builders and publishers of all sizes to increase their attain, maximize income potential and streamline sport growth with a complete suite of software program growth kits (SDKs) and instruments.
Trade-Main Consumer Acquisition for Builders and Publishers
In November 2024, Samsung formally commercialized its cell cloud gaming platform in North America — offering builders and publishers with environment friendly new methods to achieve tens of millions of Galaxy machine customers whereas permitting gamers to immediately entry video games with out ready or downloading.
The platform is already demonstrating important worth inside the gaming neighborhood, as highlighted by a latest case research from VIZOR, the developer behind cell title Klondike Adventures. After launching Klondike Adventures on Samsung’s cell cloud gaming beta in July 2024, VIZOR skilled substantial progress in consumer acquisition — with tens of millions of latest gamers becoming a member of in lower than a 12 months. Moreover, the 60-day return on advert spend (ROAS) for VIZOR’s campaigns on Samsung’s platform was 25% increased than its normal ROAS for comparable campaigns throughout the identical interval.
“VIZOR is consistently searching for new channels to draw gamers to its flagship sport, Klondike Adventures,” mentioned Helen Kostina, Chief Advertising and marketing Officer of VIZOR. “The outcomes we’ve got achieved along with Samsung’s cell cloud gaming platform have exceeded our expectations, proving the potential of cloud know-how. Transferring ahead, Samsung will stay an necessary a part of our technique to achieve a wider viewers.”
“Our cloud gaming platform is altering the cell panorama for each publishers and gamers,” mentioned Jong Woo, Vice President and Head of Recreation Providers at Samsung Electronics. “By changing an advert click on instantly into gameplay and eliminating the necessity for app retailer downloads, we’re considerably growing top-of-funnel conversion charges for publishers’ consumer acquisition campaigns and driving increased returns on their promoting investments. This elevated effectivity is redefining how publishers scale their video games whereas increasing the consumer base on Galaxy gadgets. For gamers, eliminating the wait time for downloads and installations additionally supplies a brand new type of discovery and play expertise — one that’s straightforward, immediate and enjoyable.”
A New Strategy to Efficiency Metrics in Cloud Gaming
Samsung’s cell cloud gaming platform additionally introduces a brand new cloud-based attribution answer in collaboration with main cell measurement companions (MMPs).
Historically, consumer acquisition marketing campaign attribution has relied on apps being put in and opened instantly on a consumer’s machine. This method has been the business normal for sport publishers to trace new app installs from their advert campaigns, permitting them to measure ROI based mostly on the general monetization of acquired customers.
With cloud gaming, gamers can immediately leap into gameplay with out putting in an app — disrupting conventional attribution fashions. To handle this problem, Samsung partnered with main MMP AppsFlyer to develop a first-of-its-kind answer that attributes an advert click on and the ensuing cloud-based gameplay as an app set up.
“Cloud gaming is remodeling how gamers entry and expertise video games, and attribution must evolve alongside it,” mentioned Adam Good, Director of Product, Gaming at AppsFlyer. “AppsFlyer has partnered with Samsung to redefine what an set up means in a cloud atmosphere. As our applied sciences evolve, our measurement capabilities should adapt as properly. Collectively, we’ve got pioneered a wholly new approach for builders and publishers to trace and optimize advert marketing campaign efficiency — with out requiring gamers to bodily set up a sport.”
Past preliminary attribution, the cloud-based answer permits builders and publishers to trace in-game efficiency together with purchases.
New Advantages and Alternatives With Galaxy Retailer
Unlocking the advantages of Samsung’s cell cloud gaming platform on Galaxy gadgets is seamless, due to its integration with the present Galaxy Retailer infrastructure. Builders and publishers can leverage Samsung’s suite of SDKs and instruments to simply construct on the platform. Moreover, the platform helps present in-game monetization fashions for a clean transition and full compatibility with present operations.
Constructing on this dedication to builders and publishers, Samsung is updating its public phrases to place extra income again into their fingers — introducing an 80/20 income share mannequin for video games on the Galaxy Retailer. This construction additionally applies to titles constructed on Samsung’s cloud gaming platform, offering even higher alternatives for companions. The brand new income share mannequin will take impact on Could 15, 2025.
Samsung’s cell gaming ecosystem — spanning its cloud platform and the Galaxy Retailer — supplies premium promotional assist and direct distribution to tens of millions of pre-loaded Galaxy gadgets worldwide. This built-in method drives unmatched effectivity and profitability for each builders and publishers.
These interested by studying extra in regards to the Galaxy Retailer phrases and increasing their cell sport distribution with Samsung’s cloud know-how can go to Samsung’s Developer web page.
For extra info and updates on the Galaxy Retailer, go to https://galaxystore.samsung.com/video games.
