Firm acknowledged for creating groundbreaking campaigns that mix know-how and storytelling to ship significant experiences for shoppers
Samsung Electronics at this time introduced that it has been honored because the 2025 Advertiser of the 12 months by Spikes Asia, the oldest and most prestigious award for creativity and advertising effectiveness within the APAC area.
This recognition highlights Samsung’s continued dedication to fixing challenges for shoppers with revolutionary and impactful know-how options, which is dropped at life via pioneering campaigns and forward-thinking initiatives that join with audiences in significant methods. The win marks Samsung Electronics’ second time receiving Advertiser of the 12 months at Spikes Asia, with the primary awarded in 2017.
“We’re extraordinarily honored to obtain this prestigious award. As an organization with deeply rooted beliefs in openness, we try to mirror this ethos in all the things we do. This recognition is particularly significant as we proceed to broaden our openness storytelling via revolutionary applied sciences and advertising experiences that make a optimistic influence on each folks and the business as an entire,” stated Stephanie Choi, EVP & Head of Advertising, Cell eXperience Enterprise, Samsung Electronics. “By mixing know-how and storytelling to create deeper connections with shoppers, we now have labored alongside our superb company companions to convey our model values to life in thrilling methods – participating, inspiring and redefining what’s potential in promoting. We’re thrilled our efforts have been acknowledged and stay dedicated to delivering much more impactful experiences to our audiences.”
Constantly delivering groundbreaking artistic campaigns over time, Samsung stays one of the awarded corporations at Spikes Asia. Taking residence 4 awards throughout a number of classes in 2024 at Spikes Asia, the “Strive Galaxy Fold” marketing campaign revolutionized the way in which shoppers interact with foldable know-how. By permitting customers to sync two telephones facet by facet, the marketing campaign offered curious shoppers with a hands-on expertise of the Galaxy Z Fold’s expansive show and intuitive interface optimized for seamless multitasking. Taking residence a Gold Spike and Silver Spike in Model Expertise & Activation, a Digital Craft Silver Spike and a Direct Bronze Spike, this revolutionary marketing campaign bolstered the model values of Galaxy and really resonated with shoppers to create stronger consideration of foldable smartphones shifting ahead.
Samsung’s “Flipvertising” marketing campaign – which garnered the Grand Prix in each the Inventive Knowledge and Direct classes in 2023 – emphasised the model’s ongoing dedication to excellence in artistic promoting. The marketing campaign took a singular strategy to succeed in audiences by enabling them to take possession of their very own search expertise. By flipping conventional promoting ideas on their head, Samsung empowered its Gen Z viewers to find an natural, rewarding journey with the Galaxy Z Flip4, demonstrating Samsung’s experience in delivering fascinating but genuine campaigns.
“Samsung’s groundbreaking work in mixing know-how with creativity continues to push the boundaries of what’s potential in advertising. Its means to attach with audiences in such a significant means displays the way forward for the business, and we’re proud to recognise it because the 2025 Advertiser of the 12 months,” stated Simon Cook dinner, CEO, LIONS and Spikes Asia. “Its achievements encourage entrepreneurs globally, and this award acknowledges the unbelievable influence its campaigns have made throughout APAC and past.”
The Advertiser of the 12 months Award shall be offered to Stephanie Choi, EVP & Head of Advertising, Cell Expertise Enterprise, Samsung Electronics on the 2025 Spikes Asia Awards ceremony which can happen on the Swissôtel The Stamford in Singapore on Thursday, April 24, 2025.
