Samsung hosted the Galaxy Tech Boards on January 23 in San Jose, California. The panels supplied an in-depth exploration of Samsung’s AI improvements and the challenges they tackle throughout 4 key areas — Sustainability, Well being AI, Galaxy AI and House AI. Throughout the Galaxy AI session, consultants examined the potential of AI brokers and their position in shaping the longer term.
Samsung Electronics unveiled the Galaxy S25 collection at Galaxy Unpacked 2025, marking the start of the following period of cell AI.
To discover the newest flagship smartphones and the transformative potential of AI brokers, Samsung Newsroom joined the third Galaxy Tech Discussion board session, titled “True AI Companion: Affect on Life and What’s Subsequent.”
▲ (From left to proper) Bob O’Donnell, Sameer Samat, Jay Kim, Christopher Patrick and Dr. Chris Brauer
Extra Pure, Intuitive and Consumer-Pleasant Cell AI
The session kicked off with welcome remarks from Jay Kim, Government Vice President and Head of Buyer Expertise Workplace, Cell eXperience Enterprise at Samsung Electronics.
“Yesterday was a really thrilling day for us as we launched the Galaxy S25. It’s one other huge step ahead within the AI period,” Kim mentioned. “We’re very excited to be right here with our companions at present, particularly (excited) to speak about every part we did collectively to launch the Galaxy S25 collection.”
▲ Jay Kim from Samsung Electronics
Moderator Bob O’Donnell, President and Founding father of TECHnalysis Analysis, posed inquiries to the panelists about the advantages the Galaxy S25 collection will convey to customers, in addition to the boundaries blocking sure customers from utilizing cell AI.
“AI ought to make customers’ lives higher. We examine shopper habits, consistently attempting to realize a greater understanding of our clients,” Kim mentioned. “In the end, what we’re attempting to do is decrease how a lot effort it takes to enter whereas maximizing the output. To try this, we take a look at what customers do on their telephones, outline the potential use circumstances alongside our companions, and put all of it collectively in our gadgets for the absolute best shopper expertise.”
▲The Galaxy Tech Discussion board dialogue on Galaxy AI
“Multimodality may also help folks develop into extra environment friendly whereas AI brokers may also help folks develop into extra productive,” Kim continued. He additionally highlighted Samsung’s dedication to overtly collaborating with its companions to drive progress ahead and expressed his pleasure for the probabilities AI improvements will convey as a part of a brand new chapter in cell expertise.
Increasing the Galaxy AI Ecosystem By way of Open Collaboration
Throughout the session, Samsung supplied an inside take a look at the work executed in partnership with Google and Qualcomm to good the Galaxy S25 collection’ AI improvements.
“Regardless that the profit worth of cell AI is absolutely excessive, it’s of no use for those who can’t entry it. We had to take a look at what was already a part of the patron expertise and ponder how we may improve these experiences in a approach that might convey actual advantages, however nonetheless be simple sufficient to entry,” Kim defined. He famous that shut collaboration was important, significantly in integrating Google’s Gemini intelligence and Qualcomm’s on-device processing capabilities.
▲ Sameer Samat from Google
“Actually useful AI should match naturally into our every day lives. AI is a software and never an finish in itself, and what issues to customers probably the most is how useful AI may be for them,” mentioned Sameer Samat, President of Android Ecosystem at Google. “LLMs symbolize an enormous leap in how computer systems perceive human language. Now, you’ll be able to communicate in utterly pure language, eradicating any friction from the general expertise.”
“With Galaxy S25, I’m optimistic that individuals will shortly adapt to utilizing an AI agent to assist them get issues executed in very pure methods.”
▲ Christopher Patrick from Qualcomm
Key drivers of multimodal AI capabilities, like Qualcomm’s Snapdragon 8 Elite chipset, have been additionally highlighted, showcasing expertise that concurrently processes a number of types of info, together with voice, photos and textual content.
“The Galaxy S25 collection goes to be a very new expertise. You’ll be capable to have interaction along with your customized AI assistant like by no means earlier than; it doesn’t simply really feel like interacting with an actual particular person, it perceives your setting and may work together with content material proven in your digicam,” mentioned Christopher Patrick, Senior Vice President and Common Supervisor for Cell Handsets at Qualcomm. “Our collaboration with Samsung to customise the chipset to make these new capabilities really feel seamless is one thing I’m actually happy with.”
Breaking Obstacles: Cell AI’s Function in Enhancing High quality of Life
Throughout the session, Samsung additionally offered the findings of a world examine performed in partnership with London-based analysis agency, Symmetry, that examined the hyperlink between cell AI use and high quality of life. The audio system delved into the examine’s key implications and supplied useful insights.
▲ Dr. Chris Brauer from Goldsmiths, College of London, and Symmetry
“The speed of AI innovation is astounding, however what struck me in regards to the analysis we did with Samsung was that the speed of cell AI adoption can be rising at a speedy price,” mentioned Dr. Chris Brauer, Director of Innovation within the Institute of Administration Research at Goldsmiths, College of London, and Chief Innovation Officer at Symmetry. “Frequent shopper use of cell AI globally has almost doubled in simply six months, leaping from 16% in July to 27% in January.” Dr. Brauer additionally outlined key findings regarding sure boundaries to entry the analysis discovered round cell AI.
“We discovered a very fascinating theme amongst these much less prepared to undertake the expertise: doubt,” Dr. Brauer mentioned. “Doubt in AI’s skill to convey significant advantages to on a regular basis life (56%), doubt and an absence of excessive confidence to make use of AI to its full potential (85%) and doubt round privateness and whether or not AI may be trusted (90%). There’s immense potential with this expertise, however what’s additionally clear are the very actual boundaries that have to be addressed responsibly for wider adoption to happen.”
▲ The Galaxy AI dialogue session on the Galaxy Tech Boards
The Galaxy AI session concluded with the panelists agreeing that cell AI innovation is ready to revolutionize each facet of recent life. As representatives of the fast-moving business, in addition they vowed to develop associated applied sciences in a accountable method helpful to all of humanity.
