Google has launched model 2.9 of the Google Advertisements Editor. This new replace brings a lot of new options together with help for supervisor account (MCC) owned labels, purchasing advertisements on excluded manufacturers, age exclusions in PMax campaigns, enhanced CPC deprecation, multi-tab export/import to Google Sheets, advert previews for RSA and asset teams and extra.
Additionally, beginning with the Editor 2.9 launch, the Mac model of Google Advertisements Editor requires MacOS 12 or later.
Google launched model 2.8 in November 2024, then earlier than that model 2.7 in June and Model 2.6 was launched in March 2024 and model 2.5 was launched in November 2023.
Google Advertisements Editor is a free, downloadable software for managing your Google Advertisements campaigns. The software goals to avoid wasting time and make it simpler to make adjustments in bulk.
Here’s what Google added in model 2.9:
- Help for supervisor account (MCC) owned labels: Labels created in a Google Advertisements supervisor account (MCC) can now be hooked up to entities corresponding to campaigns, advert teams, key phrases, and advertisements in youngster serving accounts. Whereas these labels cannot be created, eliminated, or edited (for instance, rename or change colour), they are often hooked up to entities in the identical manner as a conventional label.
- Permit purchasing advertisements on excluded manufacturers: When enabled, this new choice for Retail Efficiency Max campaigns with the purchasing setting permits purchasing advertisements to serve on brand-related search phrases that may normally be blocked by model exclusions.
- Generate vertical movies for responsive video advertisements: Now you can use the “Generate vertical movies” setting for responsive video advertisements inside Video views (VVC) campaigns, that are customary Video campaigns with Goal CPV bidding.
- Help for Masthead advertisements: Now you can create and handle Masthead advertisements and Masthead advert teams.
- Restricted help for raise measurement: Now you can add and take away campaigns to present raise measurements.
- Video enhancements for Demand Gen video advertisements: Now you can choose in or out of the “Generate shorter movies” setting, also referred to as AutoTrim, for Demand Gen Video advertisements.
- VRC advert group conversion software: Commonplace Video campaigns with Goal CRM bidding and with out stock management, also referred to as VRC 1.0 campaigns, are being changed with VRC 2.0 campaigns. VRC 2.0 campaigns have related targets however embody stock management settings. Along with the brand new management settings, VRC 2.0 campaigns require responsive advert teams and responsive video advertisements, whereas VRC 1.0 campaigns enable advert teams of kind in-stream, bumper, and environment friendly attain, which can comprise in-stream and bumper advertisements. When a VRC 1.0 advert group is copied right into a VRC 2.0 marketing campaign in Editor, it will likely be flagged with an error. This error now features a “Convert” hyperlink that may change the advert group kind to “Responsive” and substitute all in-stream and bumper advertisements with related Responsive video advertisements. Advert teams could be bulk transformed utilizing this software.
- Age exclusions in Efficiency Max campaigns: Age exclusions, or unfavourable age standards, can now be added to Efficiency Max campaigns on the marketing campaign degree.
- Enhanced CPC deprecation: Advertisements Editor will report an error when Enhanced CPC is enabled with Maximize Clicks technique or with Handbook CPC technique for Search or Show campaigns.
- Block content material exclusions in Video and Demand Gen campaigns: Content material exclusions at the moment are solely supported in Search Commonplace and Show campaigns. These exclusions could be discovered on the marketing campaign and account ranges.
- New buyer acquisition in Buying campaigns: Buying campaigns now additionally help the brand new buyer acquisition aim, which was beforehand solely accessible for Search and Efficiency Max campaigns.
- Multi-tab export and import to Google Sheets: Now you can export to Google Sheets so that every entity kind is by itself tab. This may make it simpler to work along with your knowledge as a result of every tab has fewer columns and clean cells. You can too import multi-tab spreadsheets.
- Colour highlighting in export to Sheets: Now you can spotlight native edits with numerous colours when exporting to Google Sheets.
- Stock management in Demand Gen: Help for “Channels”, the stock management setting, has been added for advert teams beneath Demand Gen campaigns.
- “Repair misconfigured deep hyperlinks” advice: Google Advertisements Editor now helps the “Repair misconfigured deep hyperlinks” advice. You possibly can click on the “Get Began” hyperlink to open the Deep Hyperlink Validator software in an exterior browser.
- Pause advert picture subject: An non-compulsory “Pause advert picture” subject has been added for responsive video advertisements. This subject is primarily for “Pause advertisements” in Video reservation campaigns, however can be utilized in any video marketing campaign.
- Advert preview for RSA and asset teams: For responsive search advertisements and asset teams, Google Advertisements Editor now gives an Advert Preview hyperlink. You possibly can click on this hyperlink to show a practical preview of your advert that comes with native adjustments and relevant advert extensions. This function, which is analogous to the one accessible within the GAFE UI, lets you preview how your advert will seem earlier than importing it to your stay account.
Here’s what was deprecated:
Commonplace Video campaigns with Goal CRM bidding and with out stock management, also referred to as VRC 1.0 campaigns, are being changed with VRC 2.0 campaigns. VRC 2.0 campaigns have related targets however embody stock management settings. Along with the brand new management settings, VRC 2.0 campaigns require responsive advert teams and responsive video advertisements, whereas VRC 1.0 campaigns enable advert teams of kind in-stream, bumper, and environment friendly attain, which can comprise in-stream and bumper advertisements.
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