Curating a Complete View of Buyer Knowledge in Atlan
The Energetic Metadata Pioneers sequence options Atlan clients who’ve accomplished an intensive analysis of the Energetic Metadata Administration market. Paying ahead what you’ve discovered to the subsequent knowledge chief is the true spirit of the Atlan group! So that they’re right here to share their hard-earned perspective on an evolving market, what makes up their trendy knowledge stack, modern use instances for metadata, and extra.
On this installment of the sequence, we meet Nevenka Perisic, Knowledge Architect at Optimizely, a worldwide chief in digital expertise that helps greater than 10,000 companies enhance buyer lifetime worth, enhance income, and develop their manufacturers via their flagship platform, Optimizely One. Nevenka shares how Optimizely’s Knowledge Providers workforce transitioned away from sustaining siloed knowledge after a number of mergers, into utilizing Atlan as a holistic answer for managing knowledge.
This interview has been edited for brevity and readability.
Might you inform us a bit about your self, your background, and what drew you to Knowledge & Analytics?
I work as a Senior Knowledge Architect at Optimizely, becoming a member of over a 12 months in the past. My goal is to deliver knowledge, and understanding of it, nearer to clients, serving to them see its worth to the enterprise.
Whereas learning science at college, numerous tasks uncovered me to databases. This expertise enabled me to develop important abilities, as one alternative led to a different.
My coaching proved invaluable, because it helped me keep centered and structured in understanding knowledge and appreciating the actual data it offers, distinguishing between uncooked knowledge and the worth that may be derived from it.
Optimizely is a digital expertise platform supplier that goals to be a one-stop store for entrepreneurs. Our flagship product, Optimizely One, is the trade’s first working system for entrepreneurs and permits groups to attach every step of the advertising lifecycle via a single, unified workflow, to allow them to higher promote their merchandise digitally. Many firms lack the abilities, assets, or time to deal with this, and that’s the place Optimizely is available in. We tackle that burden, providing personalized options for every buyer. Many main manufacturers are already Optimizely clients, working carefully with us to ship worth.
After I joined Optimizely, the corporate was present process vital modifications, together with a number of mergers, which created the problem of bridging silos and figuring out the place knowledge was saved. I turned a part of Knowledge Providers, a newly established central operate chargeable for managing analytics and supporting our widespread knowledge platform in Snowflake. The workforce was small, however rising as we recruited extra members. Now, we’re centered on constructing a contemporary knowledge stack to attach groups throughout Optimizely that had historically labored in isolation.
Might you describe Optimizely’s journey with Atlan, to date?
I used to be chargeable for implementing the platform, coordinating with Atlan and the info engineering workforce to deliver the Optimizely occasion on-line. I designed the preliminary implementation plan with Atlan’s assist, outlining the levels, consumer tales, and short- and long-term targets.
To interact the enterprise, we would have liked one thing tangible, so we started integrating Atlan with key knowledge sources. We shortly built-in all our main methods, incomes recognition from Atlan as one among their quickest clients to finish this course of. Native connectors, like Salesforce, allowed us to completely leverage Atlan’s options, and we’re working with Atlan to combine methods with out native connectors to increase entry to options like knowledge lineage, consumption, and different metrics.
What are the use instances you’ve constructed with Atlan? Who’s getting worth from it?
We built-in knowledge sources, glossaries, and dictionaries, and labored with energy customers who shortly noticed worth since they have been already aware of the software program. Now, we’re selling this worth to enterprise customers who nonetheless rely closely on spreadsheets, a course of we’re actively rolling out. I dealt with the technical integration, making all knowledge sources obtainable, supplied coaching so customers may discover the info and determine helpful options, and helped information Atlan’s improvement to maximise worth from the catalog.
I see Atlan not simply as an information catalog, however as a group of knowledge artifacts. Our imaginative and prescient is to attach knowledge flows, processes, and knowledge high quality on high of the lineage supplied by Atlan. We intention to supply a holistic answer for customers who come to Atlan and say one thing like, “I would like this for a particular challenge. Can I pull all these knowledge artifacts along with attributes linked to the precise phrases, glossaries, and knowledge flows?” That’s our objective.
We’re nonetheless constructing it, because it’s an enormous process, however we’ve made progress, and customers are beginning to acknowledge its worth and actively interact with us.
What are you trying ahead to reaching with Atlan sooner or later?
We wish to be sure that all the pieces our workforce wants to know our clients is made obtainable in Atlan as our knowledge property matures.
We’re not there but, so we’re limiting publicity for now as a result of there’s nonetheless numerous work to be finished. We’ve made numerous progress in Atlan, however we have to fastidiously contemplate how you can expose significant knowledge with out creating an unusable swamp. Our intention is to offer dependable and credible data inside Atlan.
Picture by Davide Baraldi on Unsplash
