We’re greater than midway by means of AWS re:Invent 2023 and have had a exceptional quantity of latest companies and options launched every single day this week. In case you haven’t been maintaining with the keynotes at re:Invent and need the highlights of every, I’d encourage you to learn our crew’s weblog posts masking every keynote of the week:
To wrap up Wednesday’s bulletins, we had a keynote delivered by Dr. Ruba Borno, Vice President of AWS Worldwide Channels and Alliances. This keynote was primarily targeted on the connection between AWS and AWS Companions and the way they will ship worth to their shared clients. All through the keynote, we not solely had new bulletins, however tons of nice use circumstances and tales from partnerships between AWS, AWS Companions, and clients.
The theme of the keynote was to assist clients make the not possible appear attainable by working with the fitting AWS Companion.
Let’s get into a number of the new launches within the AWS Companion House.
AWS Buyer Engagement Incentive
There are such a lot of new alternatives and prospects which have but to maneuver to AWS. This software is designed to raised tackle these alternatives. The AWS Buyer Engagement Incentive will assist AWS Companions interact corporations which might be new to AWS or within the early stage of adoption.
Not solely does it offset the associated fee and funds of each a part of the sale cycle, it supplies a easy international framework that Companions can use to concentrate on the preliminary buyer workload, higher drive the expansion and spend of latest AWS clients, and scale over time.
It’s price mentioning that this incentive will not be a brand new announcement for re:Invent, nonetheless, it was launched earlier this yr, which is new sufficient to nonetheless get a spot on my weblog publish. Because it was launched, Companions have launched 87% of eligible alternatives within the pipeline.
The Generative AI Heart of Excellence for AWS Companions
The tempo of innovation within the generative AI house has been dizzying. It may be troublesome to maintain up with the speedy improvement of those instruments. On prime of that, you’ve got an enormous demand from clients who need to remodel their companies by implementing generative AI into their very own know-how stacks.
AWS hopes The Generative AI Heart of Excellence for AWS Companions will make it simpler for Companions to maintain up with the generative AI house to raised serve buyer wants. It supplies each technical and non-technical enablement content material and coaching, instance buyer use circumstances, boards for data sharing, and finest practices.
With the middle of excellence, AWS Companions can:
- Familiarize themselves with a variety of generative AI choices
- Join with leaders throughout the Amazon Companion Community on specialised generative AI purposes
- Construct purposes that transcend optimization and perceive issues like equity, privateness, and security
- Leverage data-driven insights and instruments to speed up clients’ generative AI journeys
Accenture and AWS Expanded Partnership
Accenture has persistently been an early adopter to the most recent AWS know-how. For instance, when Amazon CodeWhisperer launched, Accenture adopted the know-how and noticed a 30% increase in efficiency of their improvement efforts.
Accenture has introduced that they may proceed integrating AWS AI companies into Accenture’s automation platforms. To scale this, Accenture has dedicated to coaching 50,000 improvement engineers on AWS AI companies, reminiscent of Amazon Q and Amazon CodeWhisperer.
Accenture is simply one of many many corporations that can contribute to content material in The AWS Generative AI heart for Excellence for AWS Companions, amongst different leaders within the house reminiscent of Anthropic, NVIDIA, and extra.
Moreover, Accenture additionally has its personal Heart for Superior AI, which additionally gives accelerators, finest practices, and hands-on coaching to raised assist their shoppers maximize the worth of Amazon Q and different AWS AI companies.
C3 Generative AI: AWS Market Version
C3 AI introduced the supply of C3 Generative AI on the AWS Market. It is a no-code, self-service atmosphere that gives a totally purposeful generative AI software. Customers can use this software to get higher perception into their knowledge, and begin asking questions on their knowledge in simply minutes of setup time.
The truth is, not solely is it purposeful, it additionally takes care of a few of these pesky issues that giant language fashions typically expertise. C3 AI claims that there aren’t any hallucinations, no cyber safety dangers, and no IP legal responsibility issues.
In case you’re all in favour of probably utilizing this software, you need to use the QR code positioned within the photograph above to hitch the non-public preview.
ServiceNow and AWS Expanded Partnership
ServiceNow and AWS have been brainstorming about the way to deliver AWS’ attain, knowledge, and scalability and mix it with ServiceNow’s clever platform for digital transformation.
In January 2024, ServiceNow and its full suite of options might be accessible as a Software program-as-a-Service (SaaS) providing within the AWS Market.
Moreover, AWS and ServiceNow are teaming as much as launch industry-specific AI tooling to record within the AWS Market. For instance, the 2 corporations are presently engaged on a provide chain answer by integrating AWS Provide Chain with ServiceNow to raised streamline provide chain administration.
New AWS Companion Competencies
The AWS Competency Companion Program is a approach for purchasers to validate that AWS Companions have the suitable abilities and technical experience to to assist clients in a particular space. AWS has launched three new areas of AWS Competency specialization, together with:
- The AWS Resilience Competency Companions, which helps clients enhance the supply and resilience of their workloads.
- The Cyber Insurance coverage Competency Companions, in order that clients can discover insurance policies from insurers. AWS clients get a quote for the cyber insurance coverage protection they want inside 2 enterprise days.
- The Constructed-in Competency Companion Options, that gives an infrastructure as code answer to put in, configure, and combine Companion software program with foundational AWS companies.
AWS Market SaaS Fast Launch
SaaS Fast Launch is a brand new function within the AWS Market which makes it simple for purchasers to rapidly configure, deploy, and launch SaaS merchandise on AWS. It does this through the use of CloudFormation templates which might be outlined by the software program vendor and validated by each the software program vendor and AWS to make sure the software program adheres to the most recent safety requirements.
Within the AWS Market, you could find the SaaS merchandise that use this function by searching for the “Fast Launch” tag within the product description. When you click on on Fast Launch for the product of your alternative, you’ll have the ability to simply deploy the software program. This function is usually accessible, so hold an eye fixed out for the Fast Launch tag within the AWS Market.
AWS Market APIs for Sellers
By utilizing AWS Market APIs for Sellers, now you can allow AWS Market entry by means of your present purposes. Utilizing your current purposes, you possibly can construct AWS Market merchandise, provide, resale authorization, and agreements workflows immediately into your individual techniques. This results in a larger effectivity for the Companion, and may encourage clients to make Market purchases by means of your area. This function is usually accessible and able to use now.
Pricing Changes to AWS Market
AWS is reducing pricing for the AWS Market efficient January 2024. The brand new pricing mannequin might be a flat price construction of three p.c. In some circumstances, it could be even decrease.
Listed below are the updates to the pricing mannequin:
- For personal gives below one million, it’s now a 3% price.
- For offers between $1 million and $10 million, it’s now a 2% price.
- For personal gives larger than $10 million, it’s now a 1.5% price.
- For renewal charges for personal software program and knowledge, it’s now a 1.5% price.
AWS and Salesforce Partnership Growth
AWS and Salesforce have introduced an enlargement to their partnership in order that clients can higher profit from the mixed worth of each merchandise.
As a part of the announcement, the businesses launched the next info:
- Salesforce will start providing their merchandise on the AWS Market, together with merchandise reminiscent of Knowledge Cloud, Service Cloud, Heroku, Tableau, Mulesoft, and lots of extra. That is accessible now with expanded product assist deliberate for 2024.
- AWS and Salesforce are making Knowledge Cloud a SaaS providing. This permits clients to make use of AWS companies to course of and analyze knowledge saved in Knowledge Cloud.
AWS Companion Central Enhancements
Just lately, a brand new AWS Companion Central expertise was launched. The brand new enhancements personalize the expertise for the AWS Companion and the roles of their enterprise. This contains automated prescriptive steering with duties and subsequent finest actions custom-made for the Companion.
For AWS Companions enrolled within the software program path, AWS can also be offering an integrating expertise between AWS Companion Central and AWS Market. Which means that AWS Companions can create AWS Market listings from AWS Companion Central. By linking your AWS Companion Central and AWS Market accounts and customers, it additionally lets you see AWS Market analytics in your Companion Analytics Dashboard.
Lastly, they’ve launched a brand new co-sell expertise by means of APN Buyer Engagements (ACE) that’s custom-made in the direction of the AWS Companion and their co-sell wants. This permits Companions to raised keep pipeline hygiene, by prioritizing alternatives the place AWS gross sales assist is required, offering perception on internet new engagements, and stardizing the data gathered within the Companion referral and AWS referral expertise.
Additional, Companion ACE pipeline is now built-in with AWS Market Personal Affords, offering actual time gross sales insights and the power to unlock new development alternatives extra simply.
AWS Companion CRM Connector Now Helps AWS Market
The AWS Companion CRM Connector now helps AWS Market, higher enabling Companions to handle and publish Market non-public gives and resale authorizations. The CRM Connector additionally helps AWS Companion Central ACE Pipeline Supervisor capabilities, together with an enhanced function to view a abstract of AWS Market non-public gives.
The AWS Companion CRM Connector is out there at no-cost on the Salesforce AppExchange.
AWS Sustainability Objectives
Lastly, we ended the keynote with a chat on sustainability. It’s no secret that AWS is dedicated to sustainability, with plans to be internet zero carbon by 2040, water optimistic by 2030, and 100% renewable energy-powered by 2025.
Sustainability targets will not be simply prime of thoughts for AWS, they’re changing into more and more essential to clients as nicely. The truth is, 1 in 3 clients say that sustainability is a key precedence for his or her enterprise. To satisfy this buyer want, AWS Companions have created over 1,000 sustainability options hosted within the AWS Options Library and AWS Market.
Lastly, AWS has inspired AWS Companions to hitch The Local weather Pledge. Over 450 Corporations have joined, and the quantity is predicted to develop.
That brings us to the top of this keynote. The AWS Companion house has been innovating at a major tempo this yr. Hopefully, these enhancements make the lives of AWS Companions a lot simpler. Take pleasure in the remainder of the week!
