Netflix unveiled its new TV expertise that options generative AI search, AI-based suggestions and an enhanced design.
In a press briefing, Chief Product Officer Eunice Kim and Chief Know-how Officer Elizabeth Stone pulled again the curtain on Netflix’s new TV expertise — a less complicated, simpler, and extra intuitive design — to assist our members simply discover one thing nice to observe.
“The brand new Netflix TV expertise remains to be the one you realize and love — simply higher,” mentioned Kim, in an announcement.
Additionally highlighted had been the various technological improvements Netflix has pioneered through the years — from Open Join, our industry-leading content material supply community, to our best-in-class customized suggestions.
The corporate mentioned it can use Open AI fashions that its group will prepare for its personal generative AI functions, however Netflix didn’t say how it will shield customers from encountering copyrighted materials on Open AI.
Stone mentioned in an announcement, “One of many causes I joined (and why I keep) is as a result of this firm has all the time had a novel capability to marry unbelievable tech with unbelievable leisure. That’s our superpower. Clearly, all the things begins with nice reveals and films that folks love. But when you concentrate on the entire areas the place Netflix has a giant benefit — our attain, our suggestions, our fandom — tech allows all these issues.”
Within the coming weeks and months, Netflix members internationally will get to expertise the up to date TV homepage for themselves.
Kim defined, “After we first began eager about this mission, we needed to create an expertise that was extra versatile for our broad leisure choices, extra intuitive and aware of our members’ wants, and able to elevating probably the most thrilling moments on Netflix.”
New options
Uncover Your Subsequent Nice Watch Extra Simply: We’re placing all the knowledge you must make an knowledgeable alternative about what to observe entrance and heart. That method you may higher give attention to what makes every title related for you, with callouts like “Emmy Award Winner” or “No. 1 in TV Exhibits.”
Extra Seen Shortcuts: Till now, shortcuts to Search and My Record had been considerably hidden on the left-hand facet. We’re transferring them to the highest of the web page the place they’re extra noticeable and simpler to entry.
Higher Realtime Suggestions: We’re making the suggestions on the homepage extra aware of your moods and pursuits within the second.
Elevated Design: The brand new homepage has a clear and trendy design that higher displays the elevated expertise you’ve come to anticipate on Netflix.
The cell expertise can also be getting some new options:
A New Method to Search: We’re additionally exploring methods to convey Generative AI to our members’ discovery expertise, beginning with a search characteristic on iOS that may be a small opt-in beta. It will enable members to seek for reveals and films utilizing pure, conversational phrases like “I would like one thing humorous and upbeat.”
A New Method to Uncover: Within the coming weeks, we’ll be testing a vertical feed full of clips of Netflix reveals and films to make discovery simple and enjoyable. You’ll have the ability to faucet to observe the entire present or film instantly, add it to My Record, or share with mates.
Stone wrapped up the presentation by saing, “What’s most enjoyable to me is how our new TV expertise provides us the flexibility to evolve and innovate extra simply going ahead. That’s how we’re going to make the Netflix folks know even higher. And it’s how we’ll proceed to attach them with much more reveals, motion pictures and video games they’ll love.”
