[MWC 2025] Samsung’s Cell Expertise Management Shines By means of Digicam and AI Improvements – Samsung World Newsroom

At Cell World Congress (MWC) 2025 in Barcelona, Samsung Electronics led in-depth discussions on the revolutionary digicam capabilities and human-centric AI experiences of the Galaxy S25 collection.

Samsung Newsroom attended the S25 Digicam Briefing and the Galaxy AI Tech Discussion board to learn the way Samsung stays on the forefront of cellular know-how.

S25 Digicam Briefing: Pushing the Boundaries of Cell Images to the Subsequent Stage

As MWC 2025 kicked off, Samsung hosted the S25 Digicam Briefing on March 3. The session showcased the highly effective digicam capabilities and AI-powered enhancing options of the Galaxy S25 collection that allow customers to seize good photographs anytime, wherever.

“The Galaxy S25 collection will redefine the paradigm of cellular images,” stated Joshua Cho, Government Vice President and Head of Visible Answer Staff, Cell eXperience (MX) Enterprise at Samsung Electronics. “By integrating AI-powered picture processing know-how with the newest digicam developments, anybody can effortlessly create high-quality visible content material.”

▲ Joshua Cho from Samsung Electronics

The Galaxy S25 Extremely incorporates a 50MP ultra-wide digicam sensor and AI remosaic know-how, permitting customers to seize high-resolution photographs from any distance. AI-based multi-frame processing (MFP) routinely optimizes picture high quality based mostly on the taking pictures setting and distance whereas exactly distinguishing between shifting and static topics — delivering a extra dynamic and detailed images expertise. Moreover, AI filters and generative enhancing instruments make it simple to create high-quality, visually placing content material.

▲ S25 Digicam Briefing

Galaxy AI Tech Discussion board: The Way forward for Human-Centric AI

On March 4, panelists explored the way forward for cellular AI throughout a Galaxy AI Tech Discussion board session titled “Human-Centric AI for a True AI Companion: Overcoming Obstacles and What’s Subsequent.”

Patrick Chomet, Government Vice President at Samsung Electronics; Christopher Patrick, Senior Vice President and Basic Supervisor of Cell Handsets at Qualcomm; Dr. Chris Brauer, Director of Innovation within the Institute of Administration Research at Goldsmiths, College of London, and Chief Innovation Officer at Symmetry; and moderator Ben Wooden, Chief Analyst and Chief Advertising Officer at CCS Perception, mentioned human-centric AI, the function of cellular know-how in shaping shoppers’ each day lives and key obstacles to AI adoption.

▲ Galaxy AI Tech Discussion board

“Tens of millions of customers are already experiencing Galaxy AI on their gadgets,” stated Wooden, opening the dialog on client sentiment towards AI evolution and the trade’s efforts to ship significant experiences. “The launch of the Galaxy S25 collection launched much more methods to combine AI into each day life.”

▲ Ben Wooden from CCS Perception

The Galaxy S25 collection harnesses multimodal AI-based agent experiences to raise personalization to new heights. Nevertheless, there may be nonetheless work to be finished to know what shoppers want from AI to make it a very significant a part of their on a regular basis lives.

“Whereas AI know-how turns into quicker, extra highly effective and extra succesful, we’re evolving too — as individuals and as shoppers,” stated Chomet. “Neither exists in a vacuum, and our function is to make sure that Galaxy AI evolves alongside our customers to empower them with out overwhelming or leaving them behind.”

▲ Patrick Chomet from Samsung Electronics

The panelists shared private anecdotes about how Galaxy AI and the Galaxy S25 collection are redefining on a regular basis life earlier than shifting focus to the obstacles to AI adoption. “Regardless of the rise in AI adoption, we recognized three key international obstacles — insecurity in utilizing AI, privateness considerations and doubts about its sensible advantages,” defined Dr. Brauer, citing findings from a world examine performed in partnership with Samsung and Symmetry.

Whereas obstacles to AI adoption undeniably exist, there are additionally clear drivers motivating those that use or are prepared to make use of AI. Almost half of customers cite productiveness as a key issue, recognizing AI’s potential to streamline duties and increase effectivity. Moreover, 40% are drawn to AI for inventive pursuits, whereas a few quarter of customers imagine it is going to foster new social connections. Constructing belief and confidence in these advantages will probably be important to serving to customers view AI as a instrument for empowerment.

▲ Dr. Chris Brauer from Goldsmiths, College of London, and Symmetry

“AI experiences developed in collaboration with Samsung enable for extra highly effective, seamless interactions,” stated Patrick, emphasizing Qualcomm’s shut collaboration with Samsung. “That is how we proceed to introduce AI in a method that feels accessible to shoppers who could also be extra hesitant.”

“From my perspective, on-device AI and highly effective efficiency — pushed by partnership between Samsung and Qualcomm — are central to actually optimized AI,” he continued. “Information privateness stays a high precedence in our ongoing collaboration with Samsung, and we’ve made vital developments in enabling superior AI processing fully on the machine.”

▲ Christopher Patrick from Qualcomm

The dialogue concluded with insights into the event of the Galaxy S25 collection and the way forward for cellular AI.

“Human-centric AI is the cornerstone of Galaxy AI. On the heart of each new function or expertise is one factor — the person,” stated Chomet, reaffirming Samsung’s dedication to a user-centric method. “Our aim is to create an expertise that feels second nature to customers. They shouldn’t must be technical specialists to entry all Galaxy AI has to supply.”

▲ (From left to proper) Dr. Chris Brauer, Christopher Patrick, Patrick Chomet and Ben Wooden

The S25 Digicam Briefing and Galaxy AI Tech Discussion board at MWC 2025 offered a glimpse into the next-generation cellular experiences powered by the Galaxy S25 collection. Samsung is shaping a future the place cellular gadgets transcend performance, changing into clever companions that improve how customers create, join and interact with the world.