Since March 1st, there are numerous Google Advertisements accounts that aren’t serving adverts. The Google Advertisements discussion board is stuffed with complaints about this and so far as I can inform, I can’t discover a single response from an official Google Advertisements consultant (as of but). Word that on March third, Google each confirmed and glued the difficulty.
There are two giant threads on the Google Advertisements Assist Boards with complaints, however loads of different threads in that discussion board as effectively.
Navah Hopkins posted her theories on why this occurred rapidly on March 1st. She wrote on LinkedIn:
Appears to be like like eCPC received disapproved – my different idea is that it is tied to Google Enterprise Profile (manufacturers connecting their GBP for native adverts). Anybody with a GBP linked to their Google Advertisements NOT experiencing the outage?
You are not alone – Google Advertisements aren’t serving for a lot of proper now. This has been ongoing since yesterday (March 1, 2025).
Awaiting suggestions on what is going on on as this does not appear solvable by APIs both (ready on affirmation there).
I do marvel if that is associated to Search and Show Advertisements Enhanced CPC deprecation, which was slotted for March 2025?
There are tons of complaints and I’m a bit shocked Google has not chimed in on this difficulty but. I imply, these are advertisers, who wish to spend cash shopping for adverts from Google, it simply does not make sense.
Listed here are among the complaints:
I am confused as to why my adverts have immediately stopped working. There aren’t any notifications and all the things is enabled and eligible. Is anybody else having this drawback?
They had been positive yesterday, however stopped working at 12.00am 1 March 2025 New Zealand Time.
It is nothing to do with price range, adverts are eligible and so on… no adjustments have been made
Is anybody else discovering the identical?
12-year-old account and we have by no means had a single day with 0 impressions or clicks till as we speak. We now have 5 campaigns working and we at all times bid VERY excessive to verify our adverts could be seen. After a number of hours of testing utilizing computer systems, cellular gadgets, and even by proxies not one single advert has been served from our account. Our rivals are undoubtedly not having this drawback.
Google help is closed till Monday, so the one individuals to speak to are unknowledgeable weekend chat reps who appear to not perceive the difficulty, irrespective of how it’s defined to them. They’re blaming it on a reporting difficulty that was resolved yesterday (2-28) in keeping with their Standing Dashboard. That is loopy!
It is now been over 34 hours. It began 1 March precisely at midnight with 0 adverts serving throughout the entire account nonetheless till now.
I do see far more individuals with the identical drawback right here, please all people attain out to the help group, we have to make some noise in order that they perceive it is affecting so many. Hopefully, they may resolve this quickly. And everybody who’s studying right here with the identical drawback, put up right here so we hold this thread going to achieve out additional.
This can be a large drawback now, I by no means imagined it could final greater than 24 hours!
Sure, precisely the identical difficulty for us. 9-year previous account, so I understand how this works since I have been right here from the very begin. That is for positive 100% nothing from our aspect. We now have very excessive quantity visitors each single day with common of 500 conversions a day. Immediately from 00:00 till now 20:40, not one single impression throughout the entire account. It has been quickly 24h with this drawback.
A number of others with the identical difficulty it appears. It is not a “data-delay” difficulty like help are saying, it is a direct affect on the entire account with 0 serving adverts.
I actually hope they may repair it very quickly, as a result of that is very dangerous for enterprise.
Here’s a screenshot exhibiting how adverts simply stopped serving on one Google Advertisements account:
How are you coping with this difficulty? Why do you suppose that is occurring?
Discussion board dialogue at Google Advertisements Assist Boards.
Replace: On the morning of March third, Google confirmed the difficulty after which just a few hours later mentioned the difficulty was resolved:
At 1 am ET Google posted: “We’re investigating experiences of a difficulty with Google Advertisements. We are going to present extra data shortly. The affected customers are capable of entry Google Advertisements, however are seeing error messages, excessive latency, and/or different surprising conduct.
Ranging from March 1st 2025, Advertisements will not be being served for a small variety of Google Advertisements clients.”
Then at 4:18 am ET Google posted: “The issue with Google Advertisements has been resolved. We apologize for the inconvenience and thanks to your endurance and continued help.”
The issue with Google Advertisements has been resolved. We apologize for the inconvenience and thanks to your endurance and continued help.https://t.co/Ka0SbUoGdW
— AdsLiaison (@adsliaison) March 3, 2025
