Once you consider social media, you would possibly image viral TikTok dances or humorous memes on X. Within the enterprise realm, you would possibly envision client manufacturers seizing trends-or creating them. Nevertheless, for B2B entrepreneurs, social media may not instantly stand out as a significant a part of the advertising toolkit. But, overlooking it might imply lacking vital alternatives.
In in the present day’s advertising panorama, 83% of B2B patrons require 3-10 interactions earlier than contemplating a model respected.¹ For entrepreneurs aiming to broaden model consciousness or appeal to new clients on a finances, each touchpoint counts. With 85% of B2B purchasers being Millennials and Gen Xers, who’re more and more influenced by social media throughout their buy journey,¹ social media has developed from a “nice-to-have” to a “need-to-have” device for constructing model popularity.
Crafting a social media technique, nonetheless, is not any easy job—it requires curating content material, scheduling posts, and analyzing channels. Specialists counsel posting wherever from as soon as every week to a number of occasions every day, relying on the platform.² So, how will you successfully handle this quantity?
Stream social content material with Cisco Advertising and marketing Velocity
Enter Cisco Advertising and marketing Velocity (MV), an award-winning co-marketing platform accessible completely to our Cisco companions. MV provides a social stream function, permitting you to attach your organization’s and private accounts to streams of Cisco-created social content material that may be robotically printed to your accounts.
MV acts as your social strategist, managing submit quantity by means of auto-publishing or providing you with the choice to approve and customise posts. You may tailor your focus by choosing particular subjects, areas, and even languages. For extra insights on this function, take a look at our coaching assets.
Social media as demand technology in Cisco Advertising and marketing Velocity
Past constructing model popularity, social media performs a important position in demand technology— in reality, 54% of B2B entrepreneurs generate leads by means of social media platforms.³ It’s a vital device throughout the higher funnel levels, the place informative content material can enhance purchaser consciousness and curiosity.
Visible storytelling has turn into particularly necessary, with short-form movies and pictures delivering the highest ROI for almost half of entrepreneurs.⁴ Cisco Advertising and marketing Velocity will help companions take full benefit of those tendencies.
For instance, our AI-Prepared Information Middle associate marketing campaign is designed to draw new clients by means of Cisco’s AI infrastructure. These ready-to-launch customizable campaigns embrace curated posts, participating social movies, and banners that may be co-branded to maximise engagement. Companions can leverage these property to spice up visibility and join with their audience extra successfully.
Observe social metrics in Cisco Advertising and marketing Velocity
We additionally ought to always remember—analytics full the image. With Cisco Advertising and marketing Velocity, companions achieve entry to social dashboards to trace and optimize their social media efforts. These dashboards help you analyze efficiency knowledge, refine methods, and make data-driven selections for future campaigns.
All in all, managing social media generally is a vital funding, typically starting from $500 to $5,000 yearly for small to medium-sized companies, relying on geography and use case.⁵ Happily, Cisco companions achieve entry to Advertising and marketing Velocity’s complete social media administration instruments—at no further value.
From automating content material to monitoring metrics, Cisco Advertising and marketing Velocity simplifies the complexities of social media administration, serving to companions save time, cut back prices, and obtain measurable outcomes.
Discover Advertising and marketing Velocity’s social media capabilities in the present day to rework your advertising strategy.
For extra coaching on social media setup and campaigns, go to MV’s studying library.
Footnotes
[1] 2024 Digitalzone B2B Purchaser Beat, Particular Version
[2] Hootsuite, https://weblog.hootsuite.com/how-often-to-post-on-social-media/
[3] Optin Monster, https://optinmonster.com/social-selling-statistics/
[4] Hubspot, 2025 Hubspot State of Advertising and marketing Report
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