The Huawei Cloud Media & Leisure Summit convened in Amsterdam at present, gathering {industry} leaders from throughout the globe.
The summit targeted on leveraging AI to revolutionize the media and leisure (M&E) {industry} and nurturing an ecosystem that guarantees a extra vibrant and affluent future.
Jacqueline Shi, president of Huawei Cloud International Advertising and marketing and Gross sales Service, delivered the opening speech. She highlighted the transformative affect of AI on the media {industry} in redefining the whole content material chain — from creation and distribution, to consumption. To embrace such transformation, Huawei Cloud offers a full-stack resolution constructed on highly effective cloud compute, international cloud infrastructure KooVerse, and cutting-edge AI. Specifically, MetaStudio is a digital content material manufacturing pipeline that enhances media networks in enhancing effectivity, intelligence, and safety of accomplice operations. Shi additionally reaffirmed Huawei Cloud’s dedication to driving innovation and sharing its insightful experience and industry-leading practices with media organizations worldwide. Along with its international prospects, Huawei Cloud will open a brand new chapter for the M&E {industry}.
Jamy Lyu, president of Huawei Cloud Media Companies, adopted with a keynote titled ‘Constructing AI-Native Media Infrastructure for a Smarter Media Business’. Its spotlight was the launch of the brand-new Huawei Cloud E³ Media Companies for brand new effectivity, new expertise, and new evolution. Huawei Cloud media providers will assist the M&E {industry} obtain this hattrick by boosting content material manufacturing effectivity, redefining content material distribution for a premium expertise, and evolving for highly effective monetization to faucet into the potential of the second development curve.
Lyu noticed that more and more mature AI is reshaping the M&E {industry}, the place cloud and AI are revolutionizing content material manufacturing. He then elaborated on how MetaStudio stays on the forefront of such revolution. AI digital human creation, AI video translation (with unique voices retained), and AIGC-based video rerendering assist customers generate content material quicker and higher. For instance, digital people created on MetaStudio slash the brief video manufacturing cycle from days to minutes. In a position to communicate greater than 20 languages with a lip sync accuracy of 98%, MetaStudio digital people have spanned many sectors. AIGC-based video rerendering cuts the time wanted for animation manufacturing from months to weeks. Prospects want solely to submit 30 pictures of a selected artwork fashion for coaching, and AI will allow them to rapidly launch and monetize from the animated works. With AI video translation, multilingual dubbing that used to take months can now be accomplished in days. Characters within the translated video not solely retain the timbres, feelings, and tones within the supply video, but additionally sync the lip actions as if truly talking the opposite language.
For a brand new expertise, to facilitate extra real-time interplay in a livestream, Huawei Cloud Low Latency Stay (LLL) works with the in-house Actual-time Transport Protocol (RTP) to restrict the latency to inside 500 ms and scale back body freezes by 10%. Video interactivity is enhanced as watchers can chat collectively in a reside room, as an alternative of simply liking movies. To forestall adverts from interrupting video playback, Huawei Cloud leverages AI recognition and codec to seamlessly fuse focused adverts into the precise scene.
For a brand new evolution, Huawei Cloud media providers leverage ample {industry} experience to empower monetization for purchasers like Qingdao Broadcasting System (QBS). The partnership with Huawei Cloud allows QBS to effectively produce digital avatar movies and carry its enterprise to new ranges. Probably the most influential TV stations in China harnesses the highly effective content material distribution of Huawei Cloud media providers to evolve into an OTT platform. The evolution catalyses important consumer and income development.
On the summit, prospects and companions from the worldwide M&E {industry} additionally shared on their journey with Huawei Cloud and their enterprise improvements underpinned by Huawei Cloud. These real-world improvements are testimony to this stable partnership that performs a key position within the international M&E transformation.
Earlier than the summit’s conclusion, Huawei Cloud joined arms with prospects and companions resembling Ateme, Goose, Hares Media, Mobvoi, Haiper, Xsuperzone, Mangomolo, and Checksub to formally launch the M&E ecosystem alliance. Designed to foster useful resource sharing and complementary benefits in AIGC manufacturing and OTT providers, the alliance propels collective development and success throughout the {industry}.
Transferring ahead, Huawei Cloud stays devoted to advancing with its international prospects and companions to assist the M&E {industry} soar to new heights.
