Posted by Robbie McLachlan – Developer Advertising
In our newest #WeArePlay movie, which celebrates the individuals behind apps and video games on Google Play, we meet Clément, the founding father of Think about Video games. His recreation, My Beautiful Planet, turns informal cell gaming into tangible environmental motion, planting actual bushes and supporting reforestation initiatives worldwide. Uncover the inspiration behind My Beautiful Planet and the affect it’s had to this point.
What impressed you to mix gaming with optimistic environmental affect?
I’ve at all times cherished gaming and believed in know-how’s potential to deal with environmental challenges. However it was my time working with an NGO in Madagascar, the place I witnessed firsthand the devastating results of environmental adjustments that actually sparked my mission. Combining gaming and sustainability simply made sense. Billions of individuals play video games, so why not harness that leisure to create real-world affect? Thus far, the outcomes communicate for themselves: we have constructed an engaged international neighborhood dedicated to defending the setting.
How do gamers in My Beautiful Planet make real-world variations by means of the sport?
With My Beautiful Planet, planting a tree within the recreation means planting an actual tree on the earth. Our neighborhood has already planted over 360,000 bushes by means of partnerships with NGOs like Graines de Vie in Madagascar, Kenya, and France. We have additionally supported ocean-cleaning, bee-protection, and drone reforestation initiatives.
Balancing enjoyable with affect was key. Gamers wouldn’t keep only for the mission, so we centered on making a genuinely enjoyable match-3 fashion recreation. As soon as gameplay was sturdy, we made real-world actions like tree planting core rewards within the recreation, serving to gamers really feel naturally linked to their affect. Our purpose is to continue to grow this mannequin to guard biodiversity and combat local weather change.
Are you able to inform us about your drone-led reforestation undertaking in France?
Our newest initiative entails utilizing drones to reforest areas severely impacted by insect infestations and different environmental points. We’re dropping over a million specially-coated seeds by drone, which is a very new and environment friendly means of reforesting massive areas. It’s thrilling as a result of if this pilot succeeds, it could possibly be replicated worldwide, considerably boosting international reforestation efforts.
How has Google Play helped your journey?
Google Play has been essential for My Beautiful Planet – it is our foremost distribution channel, with about 70% of our gamers coming by means of the platform. It makes it extremely simple and handy for anybody to obtain and begin taking part in instantly. which is crucial for participating a world neighborhood. Plus, from a developer’s standpoint, the flexibleness, responsiveness, and highly effective testing instruments Google Play offers have made launching and scaling our recreation sooner and smoother, permitting us to focus much more on our environmental affect.
What’s subsequent for My Beautiful Planet?
Proper now, we’re centered on increasing the sport expertise by including extra participating ranges, and introducing thrilling new options like integrating our eco-friendly cryptocurrency, My Beautiful Coin, into gameplay. Following the success of our first drone-led reforestation undertaking in France, our subsequent step is monitoring its affect and increasing this method to different areas. Finally, we goal to construct the world’s largest gaming neighborhood devoted to defending the setting, empowering hundreds of thousands to make a distinction whereas having fun with the sport.
Uncover different inspiring app and recreation founders featured in #WeArePlay.
