Haptic trailer for ‘F1’ film allows you to really feel the racing motion

A “haptic trailer” for Apple Authentic movie F1: The Film provides a brand new dimension to all of the roaring race vehicles and manic pit cease maneuvers. When seen on an iPhone, the first-of-its-kind trailer triggers the system’s Taptic Engine in sync with the on-screen motion.

The distinctive trailer Apple launched Monday is the buzziest film gimmick since Percepto!, the system of electrical buzzers positioned beneath theater seats by director William Fortress to stoke curiosity in his 1959 horror flick The Tingler.

Haptic trailer for F1 is a cool gimmick

The F1 haptic trailer is a cool advertising gimmick for a high-stakes movie, delivered completely via the world’s hottest smartphone. Directed by Joseph Kosinski (Tron: Legacy and High Gun: Maverick), and starring Brad Pitt and Javier Bardem, the Method One motion flick has a reported finances of $300 million. (The movie’s producer and director say it didn’t value that a lot, however nonetheless.)

If the movie turns into a success with its June 27 theatrical launch, it may recoup that cash — and function a huge commercial for Apple’s streaming service (the place F1 will wind up later this 12 months).

Whereas Apple TV+ continues to win accolades for wonderful reveals like Severance and Sluggish Horses, the streamer hasn’t discovered as a lot success with its authentic films. CODA made Apple TV+ the first streaming service to win an Oscar for Greatest Image, however different movies failed to interrupt via. Even high-profile tasks like Martin Scorsese’s Killers of the Flower Moon and Ridley Scott’s Napoleon failed to overcome the field workplace, regardless of first rate critiques.

F1 haptic trailer makes for buzzy on-screen motion

Watching the F1 haptic trailer on an iPhone places the film’s audio parts entrance and heart. When Pitt’s character is buckled into his high-horsepower racing machine, the iPhone jitters a bit. When he bounces balls off a wall, a staccato ticks emphasize the scene.

Issues actually get going when the pit crew’s energy instruments go into motion. And Pitt revs his automotive’s engine, the Taptic Engine goes loopy. It’s such as you’re in the course of a textual content storm together with your iPhone’s haptics set to on in Silent mode. It evokes that feeling of getting hammered by messages, solely they’re being triggered by the motion within the trailer.

On X and different social media, the haptic trailer for F1 bought film followers buzzing.

“Apple simply dropped the first-ever *haptic* film trailer and it’s WILD,” wrote @juanbuis on X. “You possibly can actually really feel the F1 engines rumble.”

apple simply dropped the first-ever *haptic* film trailer and it is WILD

you’ll be able to actually really feel the F1 engines rumble

strive it on iPhone: https://t.co/CcHN3CPa11

— juan (@juanbuis) June 11, 2025

It’s clearly the vibe trailer of the summer time.

“Apple launched a brand new F1 trailer that makes use of the iPhone’s haptic motor for bodily suggestions — so I turned the quantity down and recorded simply the vibrations,” wrote @imPatrickT on X. “It’s nuts to expertise for actual.”

Apple launched a brand new F1 trailer that makes use of the iPhone’s haptic motor for bodily suggestions – so I turned the quantity down and recorded simply the vibrations.

it is nuts to expertise for actual. pic.twitter.com/yBscUJftTb

— patrick. (@imPatrickT) June 11, 2025

The haptic trailer even gained over some skeptics.

“I informed my group the F1 Film ‘haptic’ trailer sounded dumb, however I simply watched it on iPhone 16 Professional and good God that is dopeeee,” wrote @raywongy on X. “The haptics are so properly accomplished. All of the gear shifts and tempo matching. I would like all trailers to be haptic trailers now.”

I informed my group the F1 Film “haptic” trailer sounded dumb, however I simply watched it on iPhone 16 Professional and good God that is dopeeee. The haptics are so properly accomplished. All of the gear shifts and tempo matching. I would like all trailers to be haptic trailers now.

And it simply works within the TV app.… pic.twitter.com/tCAzEbGWau

— Ray Wong (@raywongy) June 11, 2025

Apple innovates with a brand new kind of trailer

Launching a completely new kind of trailer for F1 ought to increase curiosity within the movie, which Apple additionally showcased throughout its WWDC25 keynote Monday.

And, as Cult of Mac Editor in Chief Leander Kahney mentioned after watching the gimmicky trailer, perhaps Apple may take issues even additional.

“What in the event that they did it in film theaters?” he joked in Slack. “You may sit in your cellphone to get the vibes proper via your pants.”

That might one-up even genius film marketer William Fortress, who utilized World Struggle II surplus airplane wing deicing motors to show The Tingler right into a memorable film occasion. Fortress spent $250,000 to connect the buzzers beneath sure seats in some giant theaters, however couldn’t presumably set up them all over the place.

With greater than a billion iPhones within the wild, Apple may make haptic film historical past! (Don’t rely on it.)

What’s Apple TV+ F1 film about?

For these not accustomed to the movie’s subject material, F1: The Film is a traditional comeback story that emphasizes actual racing scenes.

Apple TV+ describes F1 like this:

Dubbed “the best that by no means was,” Sonny Hayes (Brad Pitt) was FORMULA 1’s most promising phenom of the Nineties till an accident on the observe almost ended his profession. Thirty years later, he’s a nomadic racer-for-hire when he’s approached by his former teammate Ruben Cervantes (Javier Bardem), proprietor of a struggling FORMULA 1 group that’s on the breaking point. Ruben convinces Sonny to return again to FORMULA 1 for one final shot at saving the group and being the very best on the earth. He’ll drive alongside Joshua Pearce (Damson Idris), the group’s hotshot rookie intent on setting his personal tempo. However because the engines roar, Sonny’s previous catches up with him and he finds that in FORMULA 1, your teammate is your fiercest competitors — and the highway to redemption shouldn’t be one thing you’ll be able to journey alone.

Watch the haptic trailer for Apple TV+ film F1

For those who personal an iPhone, you’ll be able to try the F1 haptic trailer by opening the TV app. You must see the large, lovely poster for the haptic F1 trailer on the app’s important display. (If not, simply go searching.)

In any other case, benefit from the non-haptic trailers under for a take a look at the intense racing motion.