Samsung facilities its imaginative and prescient on delivering a real AI companion throughout the Galaxy ecosystem, spotlighting the Galaxy S25 sequence and increasing its AI-driven experiences to the brand new A lineup, well being and residential experiences
Samsung highlights its newest developments in Galaxy AI and end-to-end software program options, empowering community operators to completely unlock the advantages of AI know-how
Samsung Electronics is ready to redefine cell AI experiences at Cell World Congress 2025, happening at Fira Gran Through, Barcelona on March 3-6. Samsung’s Cell eXperience (MX) and Networks companies will current their newest AI improvements, together with the subsequent evolution of Galaxy AI1 and its software-centric networks.
Samsung’s imaginative and prescient to ship a real AI companion by means of superior cell AI innovation can be on full show at MWC, from the Galaxy S25 sequence to the brand new Galaxy A sequence and its first XR headset, Undertaking Moohan. This consists of an unique have a look at Galaxy S25 Edge, the slimmest Galaxy S sequence gadget ever, which advances Samsung’s legacy of pioneering cutting-edge {hardware} innovation. Guests may even be capable to discover how AI is shaping the way forward for well being and residential life, setting a brand new commonplace for clever, related dwelling. These transformative AI developments are backed by Samsung’s core promise of uncompromising safety and privateness at each stage for its customers.
Experiencing the Full Potential of Galaxy S25
Main the paradigm shift of cell AI telephones, the brand new Galaxy S25 sequence transforms the way in which individuals get issues performed, create and play. Past its AI developments, the Galaxy S25 sequence additionally brings its state-of-the-art digicam capabilities and efficiency to the forefront, with hands-on experiences demonstrating the ability and pace that type the muse of each Galaxy gadget.
In an area highlighting how Galaxy S25 acts as an indispensable AI companion serving to to get duties performed extra seamlessly, guests will get to see and expertise:
- Seamless expertise throughout apps:2 See how duties like discovering a restaurant on Google Maps and sharing particulars through Messages turn into easy with a single voice command with Gemini — now out there on Samsung, Google and choose third-party apps.
- Circle to Search3 with Google: Search your telephone display in additional useful and contextual methods like recognizing URLs and visiting a web site with a single gesture.
- Gemini Dwell:4 Use pure dialog for brainstorming, studying and rehearsing with real-time responses and assist for photographs, information and YouTube movies.
- Now Temporary:5 Try the customized content material snapshot primarily based on tailor-made insights, in addition to proactive suggestions by means of Now Bar6.
The expertise continues with Galaxy S25’s superior digicam know-how and introduces new methods to create, together with:
- Drawing Help7: Customers can take content material creation to the subsequent stage with clever sketch refinement and enhancement.
- Gallery Search8: Pure language-based search makes it simpler than ever to seek out recollections in conditions.
- Filters: Distinctive portrait results and discover new filter choices, add a private contact to images taken in portrait mode.
The final zone, that includes new methods to play, will give guests a better have a look at:
- Snapdragon® 8 Elite for Galaxy: The custom-made chipset in collaboration with Qualcomm pushes its efficiency to the restrict, making certain high-speed gameplay, enhanced responsiveness and high-quality visuals for even probably the most demanding titles.
Alongside the Galaxy S25 sequence, guests can see Samsung’s final {hardware} innovation that includes probably the most ultra-slim design but on Galaxy S25 Edge.
With its dedication to democratizing cell AI experiences, Samsung will unveil the brand new Galaxy A sequence, — together with the Galaxy A56 5G, A36 5G and A26 5G — which integrates Superior Intelligence, making the most recent highly effective Galaxy AI know-how accessible to much more customers. The Galaxy A sequence additionally takes the digicam expertise to a brand new stage with creator-focused instruments together with the fan-favorite Object Eraser. Increasing Samsung’s AI-driven improvements, the brand new A sequence delivers dependable efficiency and long-term worth, supported by six OS upgrades and 6 years of safety updates for an ever-evolving, always-secure expertise that lasts.
Elevating On a regular basis Life With AI
Guests at MWC 2025 may even have the prospect to discover how Samsung is enhancing on a regular basis life at house and bringing new ranges of management and perception into customers’ well being journey with clever, related experiences.
In a zone all about new methods to remain wholesome, the varieties of AI-driven every day well being insights at Galaxy S25 customers’ fingertips can be on show, together with Power Rating, Wellness Suggestions and Sleep Insights. These options provide detailed and customized well being experiences that present a holistic view of the person’s well being standing all tailor-made to particular person well being knowledge and pursuits. With examples displaying seamless integration with related apps like SmartThings and Samsung Meals, customers can see how Samsung is working to construct an end-to-end healthcare expertise that simplifies wellness for everybody.
The sales space may even convey to life new AI-powered capabilities that permit customers to soundly and conveniently handle the house by means of device-to-device connectivity. Protected by Knox Matrix safety, House AI situations will showcase good dwelling with simple gadget setup and management enabled by the SmartThings platform.
Chopping-Edge Innovation Constructed on a Sturdy Galaxy Basis
Safety is on the core of Samsung’s AI developments, making certain each expertise is constructed on person management, transparency and strong safety. In a zone for the Galaxy Basis, useful details about the Private Information Engine9 — which ensures customized knowledge generated on gadget is protected against entry by apps aside from Galaxy AI and additional secured by Knox Vault10 — can be out there.
Samsung will unveil its first Android XR headset, Undertaking Moohan, providing a glimpse into the way forward for AI-powered prolonged actuality. By integrating multimodal AI with superior XR capabilities, this ground-breaking gadget marks a big step towards extra context-aware and customized experiences that improve on a regular basis life in extremely immersive methods.
Guests can discover these AI improvements first-hand at Samsung’s Galaxy Expertise Sales space in Fira Gran Through Corridor 3.
Realizing an Finish-to-Finish Software program Community, The place AI Unleashes Its Full Potential
Together with progressive cell applied sciences, Samsung will current how it’s advancing next-generation networks with AI at a non-public sales space. As a world chief in virtualized and open networks, Samsung affords end-to-end software-based options to operators, empowering them to optimize their foundations to use AI in each layer of their networks.
Key highlights of the sales space embody Samsung’s versatile virtualized RAN (vRAN) resolution, its newest 5G radios and Samsung CognitiV Community Operations Suite (NOS), an, clever community automation resolution. Various enterprise 5G use circumstances can be on show as effectively.
Samsung may even showcase its continued efforts in elevating software-based networks by leveraging its strong associate ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and extra. Moreover, guests on the sales space will see how Samsung CognitiV NOS can convey higher advantages to telecom operators throughout lifecycle administration of its community from set up, operation to optimization. As a set of numerous AI-powered purposes, this automation resolution works as a key enabler to boosting efficiency, rising the vitality effectivity of the community in a extra clever method.
One of the crucial eye-catching sections of the sales space is the personal 5G community zone. Samsung just lately collaborated with Hyundai to finish the trade’s first end-to-end Decreased Functionality (RedCap) trial over a non-public 5G community. Utilizing Samsung’s superior personal 5G options, the businesses proved the potential of next-generation industrial personal 5G connectivity by bettering the battery life and vitality effectivity of 5G IoT gadgets.
This personal sales space11 can be positioned in Fira Gran Through Corridor 2.
1 Samsung account login could also be required to make use of sure Galaxy AI options. Samsung doesn’t make any guarantees, assurances or ensures as to the accuracy, completeness or reliability of the output offered by AI options. Availability of Galaxy AI options could range relying on the area/nation, OS/One UI model, gadget mannequin, and telephone provider. Galaxy AI options can be offered totally free till the top of 2025 on supported Samsung Galaxy gadgets. Totally different phrases could apply for AI options offered by third events. Galaxy AI service could also be restricted for minors in sure areas with age restrictions over AI utilization.
2 Requires web connection and Google Account login. Service availability could range by nation, language, gadget mannequin. Works on appropriate apps. Options could differ relying on subscription and outcomes could range. Arrange could also be required for sure capabilities or apps. Accuracy of outcomes will not be assured.
3 Service availability could range by nation, language, gadget mannequin. Requires web connection. Customers could have to replace Android and Google app to the most recent model. Works on appropriate apps and surfaces. Outcomes could range relying on visible matches. Accuracy of outcomes will not be assured.
4 Gemini Dwell characteristic requires web connection and Google Account login. Service availability could range by nation, language, gadget mannequin. Options could differ relying on subscription and outcomes could range. Appropriate with sure options and sure accounts. Solely out there to customers 18 years or older. Accuracy of outcomes will not be assured.
5 Now Temporary characteristic requires Samsung Account login. Service availability could range by nation, language, gadget mannequin, or apps. Some options could require a community connection.
6 Availability of capabilities supported inside the apps could range by nation. Some practical widgets could require a community connection and/or Samsung Account login.
7 Drawing help characteristic requires a community connection and Samsung Account login. A visual watermark is overlaid on the picture output upon saving as a way to point out that the picture is generated by AI. The accuracy and reliability of the generated output will not be assured.
8 Service availability could range by language, area or provider. At the moment supported languages embody Korean, English, German, French, Italian, Spanish, Chinese language, Japanese, and Portuguese. Accuracy of outcomes will not be assured.
9 The Private Information Engine capabilities beneath the situation that the Private Information Intelligence menu is on. Analyzed knowledge can be deleted as soon as the Private Information Intelligence menu is turned off. Private Information Engine acknowledges choose languages and sure accents/dialects, together with however not restricted to Arabic, (Simplified) Chinese language, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Private Information Engine at present analyzes Samsung native purposes.
10 Security measures or {hardware}/software program structure of Samsung Knox Vault on Samsung Galaxy A sequence smartphones could differ from these on Samsung Galaxy flagship gadgets together with S sequence, Z sequence, S FE sequence smartphones and Tab S sequence tablets launched from 2021 onwards. Availability of Samsung Knox Vault could range relying on the gadget mannequin.
11 Invitation Solely.
