Posted by Prabhat Sharma – Director, Belief and Security, Play, Android, and Chrome
The speedy developments in generative AI unlock alternatives for builders to create new immersive and interesting app experiences for customers in all places. On this time of fast-paced change, we’re excited to proceed enabling builders to create revolutionary, high-quality apps whereas sustaining the secure and trusted expertise individuals count on from Google Play. Our objective is to make AI useful for everybody, enriching the app ecosystem and enhancing person experiences.
Guaranteeing security for apps with generative AI options
Over the previous 12 months, we’ve expanded our evaluate capabilities to handle new complexities that include apps with generative AI options. We’re utilizing new know-how like giant language fashions (LLMs) to shortly analyze app submissions, together with huge quantities of textual content to establish potential points like sexual content material or hate speech, and flag them for individuals on our international staff to take a more in-depth look. This mix of human experience and elevated AI effectivity helps us enhance the app evaluate expertise for builders and create a safer app surroundings for everybody.
Moreover, we’ve strengthened Play’s present insurance policies to handle rising issues and suggestions from customers and builders, and preserve tempo with evolving applied sciences like generative AI. For instance, final October, we shared that every one generative AI apps should give customers a technique to report or flag offensive content material with out having to go away the app.
Constructing apps with generative AI options in a accountable approach
Google Play’s insurance policies, which have lengthy supported the inspiration of our person security efforts, are deeply rooted in a steady collaboration between Play and builders. They supply a framework for accountable app improvement, and assist be sure that Play stays a trusted platform world wide. As generative AI remains to be in its early levels, we’ve acquired suggestions from builders in search of readability on the necessities for apps on Play that characteristic AI-created content material. As we speak we’re responding to that suggestions and offering steerage to assist builders improve the standard and security of AI-powered apps, keep away from potential points or delays in app submissions, foster belief amongst customers, and contribute to a thriving and accountable app ecosystem on Google Play:
- Assessment Google Play insurance policies: Google Play’s insurance policies assist us present a secure and high-quality expertise, due to this fact we don’t enable apps that characteristic generative AI that may be inappropriate or dangerous to customers. Be sure to evaluate our AI-Generated Content material Coverage and be sure that any of your apps meet these necessities to keep away from them being rejected or faraway from Google Play.
- Specifically, apps that generate content material utilizing AI should:
- Give customers a technique to report or flag offensive content material. Monitoring and prioritizing person suggestions is very vital for apps with generative AI options, the place person interactions straight form the content material and expertise.
- Promote your app responsibly: Promoting your app is a vital instrument in rising your enterprise, and it is vital to do it in a approach that is secure and respectful of customers. In the end you’re accountable for how your app is marketed and marketed, so evaluate your advertising and marketing supplies to make sure that your adverts precisely characterize your app’s capabilities, and that every one adverts and promotional content material related along with your app, throughout all platforms, meet our App Promotion necessities. For instance, promoting your app for an inappropriate use case might lead to it being faraway from Google Play.
- Rigorously check AI instruments and fashions: You might be accountable for the expertise in your apps, so it’s important so that you can perceive the underlying AI instruments and fashions used to create media and to make sure that these instruments are dependable and that the outputs are aligned with Google Play’s insurance policies and respect person security and privateness. Be sure you check your apps throughout numerous person eventualities and safeguard them towards prompts that would manipulate your generative AI characteristic to create dangerous or offensive content material. For instance, you should utilize our closed testing characteristic to share early variations of your app and ask for particular suggestions on in case your customers get generated outcomes that they count on.
- This thorough understanding and testing particularly applies to generative AI, so we suggest that you simply begin documenting this testing as a result of we might ask to evaluate it sooner or later to assist us higher perceive how you retain your customers protected.
Because the AI panorama evolves, we’ll proceed to replace our insurance policies and developer instruments to handle rising wants and complexities. This contains introducing new app onboarding capabilities sooner or later to make the method of submitting a generative AI app to Play much more clear and streamlined. We’ll additionally share finest practices and assets, like our Individuals + AI Guidebook, to assist builders in constructing revolutionary and accountable apps that enrich the lives of customers worldwide.
As at all times, we’re your companions in retaining customers secure and are open to your suggestions so we will construct insurance policies that assist you lean into AI to scale your enterprise on Play in ways in which delight and shield our shared customers.
