Canalys experiences that 2024 was a yr of restoration for the smartphone market in China. A complete of 285 million models had been shipped, up 4% in comparison with the yr earlier than.
The Prime 5 is usually native manufacturers with solely Apple in third breaking the sample. vivo turned the brand new market chief with 49.3 million models shipped, whereas a rebounding Huawei additionally moved previous Apple with a year-on-year progress of 37% (for a complete of 46.0 million models shipped).
Apple, which was the #1 firm in 2023, is now down to 3rd place adopted by Oppo and Honor.
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Folks’s Republic of China (mainland) smartphone shipments and annual progress Canalys Smartphone Market Pulse: full yr 2024 |
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| Vendor | 2024 shipments (million) | 2024 market share | 2023 shipments (million) | 2023 market share | Annual progress |
|---|---|---|---|---|---|
| vivo | 49.3 | 17% | 44.5 | 16% | 11% |
| Huawei | 46 | 16% | 33.5 | 12% | 37% |
| Apple | 42.9 | 15% | 51.8 | 19% | -17% |
| OPPO | 42.7 | 15% | 43.9 | 16% | -3% |
| HONOR | 42.2 | 15% | 43.6 | 16% | -3% |
| Others | 61.6 | 22% | 55.3 | 20% | 12% |
| Whole | 284.6 | 100% | 272.5 | 100% | 4% |
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Notice: OnePlus is included in OPPO shipments. Percentages could not add as much as 100% on account of rounding Supply: Canalys Smartphone Evaluation (sell-in shipments), January 2025 |
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These had been the numbers for the complete yr 2024. Apple’s finest quarter is often This fall – that’s when the brand new iPhones launch – and this historically pushes Apple to the highest spot for the quarter. Because it did once more this yr, however solely simply.
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Folks’s Republic of China (mainland) smartphone shipments and annual progress Canalys Smartphone Market Pulse: This fall 2024 |
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| Vendor | This fall 2024 shipments (million) | This fall 2024 market share | This fall 2023 shipments (million) | This fall 2023 market share | Annual progress |
|---|---|---|---|---|---|
| Apple | 13.1 | 17% | 17.5 | 24% | -25% |
| vivo | 12.9 | 17% | 11.3 | 15% | 14% |
| Huawei | 12.9 | 17% | 10.4 | 14% | 24% |
| Xiaomi | 12.2 | 16% | 9.5 | 13% | 29% |
| OPPO | 10.6 | 14% | 9 | 12% | 18% |
| Others | 15.6 | 20% | 16.3 | 22% | -4% |
| Whole | 77.4 | 100% | 73.9 | 100% | 5% |
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Notice: OnePlus is included in OPPO shipments. Percentages could not add as much as 100% on account of rounding Supply: Canalys Smartphone Evaluation (sell-in shipments), January 2025 |
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Apple shipped 13.1 million models in This fall 2024, which is 25% lower than it did throughout the identical interval in 2023. With vivo and Huawei rising (by 14% and 24%, respectively), each had been respiration down Apple’s neck – each firms shipped 12.9 million models in This fall.
For 2025, the analysts anticipate the smartphone market to develop to greater than 290 million models shipped. “Additional upgrades in product expertise, comparable to longer battery life, slimmer and lighter designs, progressive type components and enhanced AI-powered working system experiences, will profit and appeal to shoppers throughout all worth segments,” commented Lucas Zhong, Analysis Analyst at Canalys.
