This weblog was co-written by Amit Vashi, a Presales Engineer and Resolution Architect at Tokay Networks, specializing in designing and delivering Superior Networking, Safety and Collaboration options. With a powerful give attention to Cisco applied sciences, Amit has in depth expertise in routing, switching, wi-fi, cybersecurity, Meraki merchandise, and Cisco UCaaS/CCaaS. Identified for bridging the hole between technical necessities and enterprise objectives, Amit helps his purchasers ship dependable, scalable, and safe IT infrastructures.
At Cisco, we’re dedicated to empowering our companions with the instruments, assets, and help wanted to drive success. One of many methods we do that is by Advertising and marketing Velocity, a world-class digital co-marketing expertise designed to assist our companions strengthen their go-to-market expertise, construct impactful campaigns and develop their enterprise.
Right now, we’re thrilled to announce the winner of the primary Advertising and marketing Velocity Accomplice Activation Contest! This contest celebrates the creativity, ingenuity, and success of our Cisco companions around the globe, who use the Advertising and marketing Velocity digital expertise to study and craft modern advertising and marketing campaigns that ship outcomes. One associate really stood out for his or her distinctive technique and flawless marketing campaign execution.
And the Advertising and marketing Velocity 2025 ‘Prime Activator’ award goes to… drumroll please… Tokay Networks! 🎉
Tokay Networks working intently with their Cisco Distributor Scansource, leveraged the Advertising and marketing Velocity demand era capabilities to design and execute a high-impact marketing campaign that resonated deeply with their audience. It included a mixture of e-mail outreach and net plugin activation, successfully capturing the eye of their prospects and driving significant engagement. By specializing in Cisco’s Collaboration and Safety portfolios, the associate was capable of reveal the worth the answer brings to companies of all sizes, finally producing some spectacular outcomes.
A Nearer Take a look at the Profitable Marketing campaign
How did Tokay Networks obtain outstanding success with their Cisco marketing campaign? Right here’s a fast breakdown of the important thing methods behind their achievement, together with:
- Marketing campaign Customization: Leveraging ready-to-go campaigns comparable to Cisco Webex Cloud Calling Reimagined and SMB Accomplice Marketing campaign Package through the use of pre-built Cisco messaging and co-brandable belongings.
- Multi-Channel Execution: Activating an e-mail marketing campaign and net plugin to spice up visibility and generate demand.
- Account-Based mostly Strategy: Securely importing and focusing on a particular set of business contacts by way of e-mail, making certain full compliance with privateness coverage rules.
- Knowledge-Pushed Insights: Utilizing Advertising and marketing Velocity analytics capabilities to refine methods on the fly and entry marketing campaign efficiency.
The outcomes? Each advertising and marketing campaigns delivered distinctive outcomes, with the Webex Cloud Calling Reimagined emails surpassing the business benchmark by 2.2x, and the Meraki MX Safety emails (a part of the SMB Accomplice Marketing campaign Package) outperforming the benchmark by 1.8x. On the enterprise entrance, Tokay Networks skilled a outstanding 7x enhance of their gross sales pipeline, pushed by their efficient use of Advertising and marketing Velocity and the help of their distributor, ScanSource.
What’s much more superb? They achieved this success without charge by totally using a number of the strongest built-in capabilities of Advertising and marketing Velocity — one of many many perks out there to Cisco companions.
Congratulations as soon as once more to Tokay Networks🎉for his or her excellent achievement within the Advertising and marketing Velocity Accomplice Activation Contest!
The Energy of Advertising and marketing Velocity
Tokay Networks’ success story is only one instance of how Cisco companions can harness the ability of Advertising and marketing Velocity to realize their advertising and marketing objectives. With a variety of assets at your disposal — from professional-grade templates and co-brandable belongings to superior analytics and insights — the platform makes it simple to create and execute high-impact campaigns.
When you’re not already profiting from this unbelievable useful resource, now could be the proper time to get began. Go to Advertising and marketing Velocity right this moment to discover the campaigns, customizable templates, and insights that may assist you obtain your corporation objectives. And be sure you try the Studying part for fast entry to trainings and assets at each stage of your journey.
Keep tuned for the upcoming video sequence deep-diving into Tokay Networks’ Advertising and marketing Velocity success story and join the Advertising and marketing Velocity month-to-month publication to study extra!
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