Apple is taking a look at transforming Safari to instantly assist AI-powered search companies, Bloomberg‘s Mark Gurman studies.
Apple’s senior vp of companies Eddy Cue at this time disclosed that Apple is “actively taking a look at” reshaping Safari round AI search as a part of testimony within the lawsuit in opposition to Google from the U.S. Justice Division. The dispute facilities on the $20 billion deal between Apple and Google that makes the latter the default search engine on Apple gadgets.
Cue mentioned that searches on Safari dipped for the primary time in April 2025—a change which he attributed to customers switching to AI companies. He added that he believes AI companies equivalent to ChatGPT, Perplexity, and Claude will ultimately exchange typical engines like google like Google. Because of this, Apple might want to add them as choices in Safari sooner or later. Cue mentioned the corporate had already held discussions with Perplexity.
The AI choices “most likely will not be the default,” Cue defined, however they are going to be added “to the checklist” of choices. He mentioned the companies nonetheless want to enhance additional. He added:
It’s possible you’ll not want an iPhone 10 years from now as loopy because it sounds. The one manner you really have true competitors is when you have got know-how shifts. Expertise shifts create these alternatives. AI is a brand new know-how shift, and it is creating new alternatives for brand spanking new entrants.
He mentioned that AI companies want to enhance their search indexes, however, even when this doesn’t occur shortly, customers are nonetheless prone to swap quickly as a result of they produce other compelling options which can be “so significantly better.” Giant language fashions will proceed to enhance over time, giving customers extra motive to change from conventional search to AI. “There’s sufficient cash now, sufficient massive gamers, that I do not see the way it does not occur,” he mentioned.
However, Cue mentioned he believes that Google ought to stay the default search possibility in Safari. He added that he misplaced sleep over the potential of Apple dropping the income share from the settlement between the 2 corporations. The deal now contains Google Lens integration in Visible Intelligence.
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