Alibaba Group Holding’s cloud computing division is bringing modifications to the best way Olympic content material will likely be transmitted and consumed, marking a big milestone within the historical past of sports activities broadcasting.
On July 25, Alibaba Cloud, in collaboration with Olympic Broadcasting Providers (OBS), unveiled OBS Cloud 3.0, an modern AI-enhanced platform designed to function the first technique of content material distribution for the Paris Video games. It is a revolutionary change, marking the tip of a chunk of historical past: satellite tv for pc broadcasting has been a staple of the Olympics for the reason that expertise was first launched on the 1964 Tokyo Video games.
Based on the South China Morning Publish, OBS Cloud 3.0 will present media shops with unparalleled entry to Olympic photographs and movies. The OBS, the Olympics’ official broadcasting arm run by the Worldwide Olympic Committee (IOC), is chargeable for coordinating the distribution of protection, making certain that billions of individuals all around the world will have the ability to watch all of the motion.
This transition towards cloud-based distribution is a historic first for the Olympic Video games. Not surprisingly, Alibaba underscored that “for the primary time within the historical past of the Olympic Video games,” a cloud platform would function the first method to disseminate content material. The novelty of this stage is underscored by its timing, which is successfully aligned with the rise of world AI, spearheaded by OpenAI’s ChatGPT since October 2022.
Using AI applied sciences for Olympic broadcasts will likely be greater than only a new technique of distribution. For instance, Alibaba plans to make use of its personal massive language fashions to help the official commentators in the course of the Video games. AI-powered assist ought to assist elevate the standard of commentary, making it extra insightful and in-depth for viewers.
Alibaba just isn’t alone in bringing AI improvements to the Paris Olympics. Different tech giants and startups are additionally contributing their experience:
- Chinese language AI startup SenseTime will assist China’s males’s nationwide basketball group on the event. The corporate will provide AI information evaluation and strategic recommendation. The basketball group will obtain info a lot faster, and so they hope it’ll set up a aggressive benefit.
- Intel and the Worldwide Olympic Committee have created an AI chatbot to reply skilled, logistical, and normal questions for the athletes dwelling on the Olympic Village in Paris. The chatbot, AthleteGPT, will improve the athlete expertise by offering wanted info rapidly and exactly.
- To focus on its AI merchandise and expertise, Google has shaped a partnership with NBCUniversal, one of many fundamental broadcasters of the Video games. Using Google’s expertise will present the viewers with 3D maps of Olympic venues, and a complicated info retrieval system that can enable viewers to entry extra details about any particular sport.
One of many coolest issues about engaged on a broadcasting cloud is delivering the first-ever Olympic content material in ultra-high definition. Not solely will the picture high quality be unparalleled, however the footage may also be extra vivid and visually pleasing. It can make folks really feel just like the athletes are extraordinarily near them.
The president of worldwide enterprise at Alibaba Cloud Intelligence, Selina Yuan, confirmed nice optimism relating to the joint enterprise with OBS. She famous that it might not solely change the viewing expertise on the Video games, but in addition illustrate how superior expertise might be made related for the worldwide inhabitants.
The selection of AI and cloud expertise for the Paris Olympics follows a normal pattern within the sports activities business because the digital revolution impacts how occasions are broadcast, analysed, and skilled, amid the ever-growing curiosity in sports activities. With the speedy growth of AI, it’s solely attainable that in a decade, the Olympic Video games will use extra superior variations of the expertise that can innovate coaching, participant efficiency evaluation, interplay between golf equipment and followers, and extra.
(Picture by David)
See additionally: Alibaba Cloud shutters Australian and Indian information centres, contradicting earlier claims
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