I don’t know if you happen to watched Apple’s newest iPhone occasion, the place they formally unveiled the
, however boy, was it a nap fest… And it’s not simply me saying that – many individuals on-line appear to really feel the identical manner.
For an occasion that’s purported to get individuals excited concerning the newest and biggest in tech, Apple virtually put me to sleep.
Now, it’s not solely Apple’s new telephones that look just like the previous ones – their occasions are “S” variations of the final occasion too?!
Now, I get it – AI is the “cool” new factor these days, and it’s the place all of the tech giants are placing their cash, and Apple needs to indicate they’re main the best way and whatnot.
However when your viewers is anticipating one thing recent and possibly even groundbreaking, being bombarded with the identical previous AI speak I noticed within the final occasion is a little bit of a letdown.
One button at a time: Apple had little to say concerning the {hardware} of the perfect iPhone (16 Professional)
Cute and boring as a button.
When unveiling the iPhone 16 Professional, which is meant to be essentially the most thrilling new iPhone, Apple talked about the identical “grade 5 titanium body” we acquired final yr with iPhone 15 Professional – simply in case you forgot how nice grade 5 titanium was. Inform me one thing new!
To high it off, Apple proudly acknowledged that the iPhone 16 Professional is the “first telephone on the earth” to function a 3nm chip. And I believed: “Maintain on a second… Didn’t they are saying the identical factor concerning the iPhone 15 Professional final yr?” Nicely, sure they did. As a result of the iPhone 16 Professional does certainly have a 3nm chip, however so did the 15 Professional…
Hey, Apple… AI is nice however let’s not make it the principle occasion at each occasion… particularly when it is “coming later this yr”
This olympic-grade tech reviewer deserved a greater present, Apple.
All in all, what stood out to me was Apple’s heavy deal with Apple Intelligence and AI, which is one thing you’d anticipate to see at WWDC however not a lot in the course of the iPhone occasion.
A lot of the presentation round Apple Intelligence was repeated (virtually phrase for phrase) that it was clear Apple was attempting to verify individuals who missed WWDC may discover out about Apple’s new AI. However for these of us who did tune in again then, it was simply painfully repetitive.
It was like a kind of boring coaching movies it’s a must to watch earlier than beginning a brand new job. You understand – those the place you’re proven easy methods to reply the telephone with the proper tone or the place to position the stapler.
Is Apple working out of concepts on easy methods to make the iPhone thrilling once more, or was the iPhone 16 occasion simply lazy?
One other factor that made the occasion really feel further uninteresting was the truth that it was pre-recorded, which has change into the brand new regular for Apple since 2020.
Whereas pre-recording helps with clean transitions and polished shows, it additionally makes issues really feel much less full of life and spontaneous – even seeing a dwell demo of a brand new function that doesn’t work (like throughout Google’s final occasion) has its attraction typically.
It should’ve been particularly disappointing for the poor media people who flew all the best way to Cupertino simply to look at a pre-recorded video and a bunch of issues they noticed at WWDC.
The place’s the “Steve Jobs period” Apple Magic? Perhaps we want a foldable iPhone in any case…
An iPhone that may pause video recording vs the world’s first tri-folding telephone. Who’s to say which one’s extra thrilling?
Whether or not you’re a die-hard Apple fan or simply somebody eager about tech, their occasions normally go away you buzzing with a bit of bit of pleasure. However not this time. It’s just like the magic that made their keynotes so particular is slowly however certainly being washed away…
There wasn’t any new “wow” issue this time round. To not point out a “One Extra Factor” second. As an alternative, it felt like Apple was simply going by means of the motions, checking off a listing of updates they needed to cowl…
All in all, this was fingers down essentially the most boring Apple occasion I’ve ever sat by means of – as a tech fanatic or only a “regular particular person.”
Apple’s proven prior to now that they’ll accomplish that a lot better, and I hope the subsequent occasion brings again that pleasure and innovation we’ve come to anticipate from Apple.
As a result of, on the finish of the day, if Apple can’t make tech thrilling, who can? Oh, wait… The reply is Huawei – they only introduced the world’s first tri-folding telephone. And the iPhone 16 helps you to pause video recording.
Who’s to say which one’s extra thrilling…
