March 4, 2025
PRESS RELEASE
Apple introduces iPad Air with highly effective M3 chip and new Magic Keyboard
CUPERTINO, CALIFORNIA Apple right now launched the quicker, extra highly effective iPad Air with the M3 chip and constructed for Apple Intelligence. iPad Air with M3 brings Apple’s superior graphics structure to iPad Air for the primary time — taking its unbelievable mixture of power-efficient efficiency and portability to a brand new degree. iPad Air with M3 is almost 2x quicker in comparison with iPad Air with M1,1 and as much as 3.5x quicker than iPad Air with A14 Bionic.2 Customers will really feel the velocity of M3 in every thing they do, from creating participating content material quicker than ever to enjoying demanding, graphics-intensive video games. Accessible in two sizes and 4 attractive finishes that customers love, the 11-inch iPad Air is tremendous moveable whereas on the go, and the 13-inch mannequin offers a fair bigger show for extra room to be artistic and productive. Designed for iPad Air, the brand new Magic Keyboard enhances its versatility and delivers extra capabilities at a cheaper price. With iPadOS 18, help for Apple Intelligence, superior cameras, quick wi-fi 5G connectivity, and compatibility with Apple Pencil Professional and Apple Pencil (USB-C), the brand new iPad Air presents an unequalled expertise.
With the identical beginning value of simply $599 for the 11-inch mannequin and $799 for the 13-inch mannequin, the brand new iPad Air is a incredible worth. And for schooling, the 11-inch iPad Air begins at simply $549, and the 13-inch mannequin begins at simply $749. Prospects can pre-order the brand new iPad Air with M3 and Magic Keyboard for iPad Air beginning right now, with availability starting Wednesday, March 12.
“iPad Air is so widespread due to its unmatched mixture of highly effective efficiency, portability, and help for superior equipment, all at an inexpensive value,” stated Bob Borchers, Apple’s vp of Worldwide Product Advertising and marketing. “For everybody from faculty college students taking notes with Apple Pencil Professional, to vacationers and content material creators who want highly effective productiveness on the go, iPad Air with M3, Apple Intelligence, and the brand new Magic Keyboard take versatility and worth to the subsequent degree.”
Supercharged Efficiency with M3
iPad Air with M3 empowers customers to be productive and inventive wherever they’re, from aspiring creatives utilizing demanding apps and dealing with giant information, to vacationers modifying content material on the go. The highly effective M3 chip presents numerous enhancements over M1 and previous-generation fashions. That includes a extra highly effective 8-core CPU, M3 is as much as 35 p.c quicker for multithreaded CPU workflows than iPad Air with M1. M3 contains a 9-core GPU with as much as 40 p.c quicker graphics efficiency over M1. M3 additionally brings Apple’s superior graphics structure to iPad Air for the primary time with help for dynamic caching, together with hardware-accelerated mesh shading and ray tracing. For graphics-intensive rendering workflows, iPad Air with M3 presents as much as 4x quicker efficiency than iPad Air with M1, enabling extra correct lighting, reflections, shadows, and intensely lifelike gaming experiences.3
The quicker Neural Engine in M3 means iPad Air customers can get pleasure from much more AI capabilities in iPadOS. In comparison with M1, the Neural Engine in M3 is as much as 60 p.c quicker for AI-based workloads. Different enhancements over iPad fashions with A-series chips embody help for Apple Intelligence, the selection of 11- and 13-inch sizes, and help for superior equipment, together with the brand new Magic Keyboard and Apple Pencil Professional.
iPad Air: Constructed for Apple Intelligence
iPad Air is constructed for Apple Intelligence, the private intelligence system that delivers useful and related intelligence.4 In Photographs, the Clear Up device makes it simple to take away distracting components in photos, and pure language search permits customers to look for nearly any picture or video by merely describing what they’re on the lookout for. With Picture Wand within the Notes app, customers could make notes extra visually participating by turning tough sketches into pleasant photos, simply by drawing a circle across the sketch with their Apple Pencil. Customers may even circle empty area inside a be aware, and Picture Wand will collect context from the encompassing space to create a related picture that enhances the be aware and makes it extra visible.
Apple Intelligence helps customers discover artistic new methods to specific themselves visually with Picture Playground, create the right emoji with Genmoji, and make their writing much more dynamic with Writing Instruments. Customers can now sort to Siri, and Siri is extra conversational with the power to comply with alongside if customers stumble over their phrases. Siri also can preserve context from one request to the subsequent, and with intensive product data, Siri can reply 1000’s of questions in regards to the options and settings of Apple merchandise, so customers can discover ways to do issues like take a display recording.
With ChatGPT seamlessly built-in into Writing Instruments and Siri, customers can faucet into ChatGPT’s experience with out leaping between functions, to allow them to get issues completed quicker and simpler than ever earlier than. As well as, customers can entry ChatGPT at no cost with out creating an account, and privateness protections are in-built — their IP addresses are obscured and OpenAI gained’t retailer requests. Customers can select whether or not to allow ChatGPT integration, and are in full management of when to make use of it and what data is shared with ChatGPT.
Designed to guard customers’ privateness at each step, Apple Intelligence makes use of on-device processing, that means that most of the fashions that energy it run solely on machine. For requests that require entry to bigger fashions, Personal Cloud Compute extends the privateness and safety of iPad into the cloud to unlock much more intelligence. When utilizing Personal Cloud Compute, customers’ information is rarely saved or shared with Apple; it’s used solely to satisfy their request.
All-New Magic Keyboard for iPad Air
The all-new Magic Keyboard for iPad Air expands what customers can do at a fair cheaper price. The bigger built-in trackpad brings larger precision for detail-oriented duties, and a brand new 14-key operate row permits easy accessibility to options like display brightness and quantity controls. The brand new Magic Keyboard attaches magnetically, and the Good Connector instantly connects energy and information with out the necessity for Bluetooth; a machined aluminum hinge additionally features a USB-C connector for charging. Now beginning at simply $269 for the 11-inch mannequin and $319 for the 13-inch mannequin, the brand new Magic Keyboard for iPad Air options the magical floating design clients love and is available in white.
iPad Up to date with Double the Beginning Storage and the A16 Chip
Apple right now additionally up to date iPad with double the beginning storage and the A16 chip, bringing much more worth to clients. The A16 chip offers a soar in efficiency for on a regular basis duties and experiences in iPadOS, whereas nonetheless offering all-day battery life. In comparison with the earlier technology, the up to date iPad with A16 is almost 30 p.c quicker.5 In actual fact, in comparison with iPad with A13 Bionic, customers will see as much as a 50 p.c enchancment in general efficiency,5 and A16 makes the up to date iPad as much as 6x quicker than the best-selling Android pill.6
Highly effective and Clever Options with iPadOS 18
iPadOS 18 presents highly effective options that improve the iPad expertise, making it extra versatile and clever than ever:7
- Designed for the distinctive capabilities of iPad, Calculator delivers a completely new approach to make use of Apple Pencil to resolve expressions. With Math Notes, customers are actually in a position to write out mathematical expressions or sort to see them immediately solved in handwriting like their very own. They will additionally create and use variables, and add an equation to insert a graph. Customers can entry their Math Notes within the Notes app and use the entire math performance in any of their different notes.
- In Notes, handwritten notes develop into extra fluid and versatile. Good Script unleashes highly effective new capabilities for customers modifying handwritten textual content, permitting them to simply add area and even paste typed textual content in their very own handwriting. And as customers write with Apple Pencil, their handwriting will probably be mechanically refined in actual time to be smoother, straighter, and extra legible.
- With new Audio Recording and Transcription, iPad can seize a lecture or dialog, and transcripts are synced with the audio, so customers can seek for an actual second within the recording.
- Customers now have much more choices to specific themselves by the Residence Display screen. App icons and widgets can tackle a brand new look with a darkish or tinted impact, and customers could make them seem bigger to create the expertise that’s excellent for them. A redesigned Management Heart offers simpler entry to most of the issues customers do day by day, together with the choice to prepare new controls from third-party apps.
Higher for the Atmosphere
The brand new iPad Air and up to date iPad are designed with the setting in thoughts. As a part of Apple 2030, the corporate’s formidable objective to be carbon impartial throughout its total carbon footprint by the top of this decade, Apple is transitioning to renewable electrical energy for manufacturing, and investing in wind and photo voltaic tasks all over the world to handle the electrical energy used to cost all Apple merchandise, together with the brand new iPad Air and iPad. Immediately, all Apple services run on 100% renewable electrical energy — together with the information facilities that energy Apple Intelligence.
To realize Apple 2030, the corporate is designing merchandise with extra recycled and renewable supplies, which additional drives down the carbon footprint. The brand new iPad Air and iPad every function at the least 30 p.c recycled content material general, together with 100% recycled aluminum within the enclosure and 100% recycled uncommon earth components in all magnets. The batteries include 100% recycled cobalt and — in a primary for iPad — over 95 p.c recycled lithium. The brand new iPad Air and iPad meet Apple’s excessive requirements for power effectivity, and are freed from mercury, brominated flame retardants, and PVC. The packaging can be solely fiber-based, bringing Apple nearer to its objective of eradicating plastic from its packaging by the top of this yr.8
Pricing and Availability
- Prospects can pre-order the brand new iPad Air with M3 beginning right now, March 4, on apple.com/retailer, and within the Apple Retailer app in 29 nations and areas, together with the U.S. It is going to start arriving to clients, and will probably be in Apple Retailer places and Apple Approved Resellers, beginning March 12.
- The 11-inch and 13-inch iPad Air with M3 will probably be obtainable in blue, purple, starlight, and area grey, with 128GB, 256GB, 512GB, and 1TB configurations.
- The 11-inch iPad Air begins at $599 (U.S.) for the Wi-Fi mannequin, and $749 (U.S.) for the Wi-Fi + Mobile mannequin. The 13-inch iPad Air begins at $799 (U.S.) for the Wi-Fi mannequin, and $949 (U.S.) for the Wi-Fi + Mobile mannequin.
- For schooling, the brand new 11-inch iPad Air begins at $549 (U.S.), and the 13-inch mannequin begins at $749 (U.S.). Training pricing is obtainable to present and newly accepted faculty college students and their dad and mom, in addition to school, workers, and home-school academics of all grade ranges. For extra data, go to apple.com/us-hed/store.
- The brand new Magic Keyboard, obtainable in white, is appropriate with the 11-inch and 13-inch iPad Air. The 11-inch Magic Keyboard is obtainable for $269 (U.S.), and the 13-inch Magic Keyboard is obtainable for $319 (U.S.). For schooling, the 11-inch Magic Keyboard is obtainable for $249 (U.S.), and the 13-inch Magic Keyboard is obtainable for $299 (U.S.).
- Prospects can pre-order the brand new iPad with A16 beginning right now, March 4, on apple.com/retailer, and within the Apple Retailer app in 29 nations and areas, together with the U.S. It is going to start arriving to clients, and will probably be in Apple Retailer places and Apple Approved Resellers, beginning March 12.
- The brand new iPad begins with 128GB of storage, and can be obtainable in 256GB and a brand new 512GB configuration. Accessible in blue, pink, yellow, and silver, Wi-Fi fashions of the brand new iPad can be found with a beginning value of $349 (U.S.), and Wi-Fi + Mobile fashions begin at $499 (U.S.). For schooling, Wi-Fi fashions of the brand new iPad can be found with a beginning value of $329 (U.S.), and Wi-Fi + Mobile fashions begin at $479 (U.S.).
- Magic Keyboard Folio for iPad is obtainable for $249 (U.S.) and is available in white. For schooling, the Magic Keyboard Folio is obtainable for $229 (U.S.).
- Apple Pencil Professional and Apple Pencil (USB-C) are appropriate with the brand new iPad Air. Apple Pencil (USB-C) and Apple Pencil (1st technology) are appropriate with the brand new iPad. Apple Pencil Professional is obtainable for $129 (U.S.), and $119 (U.S.) for schooling. Apple Pencil (USB-C) is obtainable for $79 (U.S.), and $69 (U.S.) for schooling.
- Apple presents nice methods to avoid wasting on the newest iPad. Prospects can commerce of their present iPad and get credit score towards a brand new one by visiting the Apple Retailer on-line, the Apple Retailer app, or an Apple Retailer location. To see what their machine is price and for phrases and circumstances, clients can go to apple.com/store/trade-in.
- Prospects within the U.S. who store at Apple utilizing Apple Card pays month-to-month at 0 p.c APR after they select to take a look at with Apple Card Month-to-month Installments, they usually’ll get 3 p.c Every day Money again — all up entrance. Extra data — together with particulars on eligibility, exclusions, and Apple Card phrases — is obtainable at apple.com/apple-card/monthly-installments.
About Apple
Apple revolutionized private know-how with the introduction of the Macintosh in 1984. Immediately, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple units and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 staff are devoted to creating one of the best merchandise on earth and to leaving the world higher than we discovered it.
- Testing performed by Apple in January and February 2025. See apple.com/ipad-air for extra data.
- Testing performed by Apple in January and February 2025 utilizing preproduction iPad Air 11-inch (M3) and iPad Air 13-inch (M3) items in addition to manufacturing iPad Air (4th technology) items. Examined with Procreate Goals v1.0.14 by exporting a 29-second challenge. Efficiency checks are performed utilizing particular iPad items and mirror the approximate efficiency of iPad Air.
- Testing performed by Apple in January and February 2025 utilizing preproduction iPad Air 11-inch (M3) and iPad Air 13-inch (M3) items in addition to manufacturing iPad Air (fifth technology) items. Octane X 2024.1.01 for iPad examined utilizing a scene with 770,000 meshes and eight million distinctive primitives, using hardware-accelerated ray tracing on M3-based programs and software-based ray tracing on all different items. Efficiency checks are performed utilizing particular iPad items and mirror the approximate efficiency of iPad Air.
- Apple Intelligence is obtainable on iPad mini (A17 Professional) and iPad fashions with M1 and later, in localized English for Australia, Canada, Eire, New Zealand, South Africa, the UK, and the U.S. Extra languages — together with French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, Chinese language (simplified), English (Singapore), and English (India) — will probably be obtainable in April, with extra languages coming over the course of the yr, together with Vietnamese. Some options, functions, and providers will not be obtainable in all areas or all languages.
- Testing performed by Apple in January and February 2025 utilizing preproduction iPad (A16) items in addition to manufacturing iPad (tenth technology) items. Examined with a number of duties utilizing Microsoft Excel for iPad v2.93. Efficiency checks are performed utilizing particular iPad items and mirror the approximate efficiency of iPad.
- Testing performed by Apple in January and February 2025 utilizing preproduction iPad (A16) items with Apple A16, in addition to manufacturing Qualcomm SM6375-based Android pill items with the newest model of Android 14 obtainable on the time of testing. Greatest-selling Android pill based mostly on publicly obtainable gross sales information over the past 12 months. Examined with frequent duties in business functions and choose industry-standard benchmarks. Efficiency is determined by machine settings, utilization, setting, and plenty of different components. Efficiency checks are performed utilizing particular programs and mirror the approximate efficiency of iPad.
- Some options will not be obtainable for all nations or all areas. For extra data on iPadOS 18, go to apple.com/ipados/ipados-18.
- Primarily based on retail packaging as shipped by Apple. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content material and packaging weight.
Press Contacts
Tara Courtney
Apple
Skylar Eisenhart
Apple
Apple Media Helpline
