What are the highest engines like google on the earth? It is dependent upon what you’re searching for.
Slowly disappearing are the times when only one search engine dominates over the remainder. The Web is fragmenting, and folks might select a search engine over others due to particular use circumstances.
So, listed here are the highest engines like google, labeled by classes:
These are the preferred engines like google on the earth, as seen by their worldwide market share.
1. Google
With 89.79% of the worldwide market share, Google nonetheless stays the primary search engine within the world.
However no due to privateness issues, antitrust points, creating filter bubbles, and competitors from AI engines like google, Google has seen its market share decline. In January 2024, just one yr in the past, Google had a 91.47% market share. It’s nonetheless on the prime, nevertheless it’s slowly falling off.
Nonetheless, Google just isn’t resting on its laurels. Preventing again with AI Overviews, and CEO Sundar Pichai commenting that Google search will turn into extra of an AI assistant, we’ll must see if Google can proceed to remain on the prime for the subsequent decade.
2. Bing
Chasing Google’s shadow, Bing takes #2 at 3.93% of the worldwide search engine market share.
Regardless of the massive hole in market share, Bing has at all times been Google’s closest search engine rival. Apart from the consumer interface, there’s nothing actually completely different about Bing. It has picture and video search, maps, information, and related SERP options like featured snippets.
It additionally has ‘AI Overviews’:
The times when Bing was solely used to seek for “Google Chrome obtain” are slowly gone. Bing now hides its search outcomes in case you search for Google. In the meantime, putting whereas the iron is sizzling, Microsoft embraced AI quickly, including their very own LLM (Copilot) as a search tab and integrating new options like Deep Search:
3.93% could also be nothing within the search engine pie, nevertheless it’s a quantity that has been rising. Additionally, Bing powers many of the different engines like google, so its market share quantity may very well be bigger than you count on.
3. Yandex
Coming in third place at 2.73% is the Russia-based search engine Yandex.
Its piece of the pie might look tiny, however in case you slender it down to only Russia, Yandex turns into #1 at 73.71%, beating Google. (Some lesson in right here about niching down.)
Like Google, it additionally has related merchandise, together with picture and video search, maps, translate, climate, and e-mail. Nonetheless, it has one product that even Google doesn’t have: Yandex Taxi (ridesharing). It’s the largest ridesharing firm in Russia, and I even used it after I visited Uzbekistan two years in the past. Very straightforward to make use of, identical to Uber and Seize in Singapore.
Two years in the past, Yandex’s supply code was leaked on-line, together with a few of their rating components. SEOs naturally went loopy, and a number of other web optimization thought leaders tried to research and break down what they discovered.
Nonetheless, so far as I do know with reference to the leaks, nothing a lot has modified in how web optimization is carried out.
4. Yahoo
In essentially the most stunning information since Manchester Metropolis misplaced 5 video games in a row, Yahoo nonetheless exists. Not solely does it exist, nevertheless it’s nonetheless fourth (1.27%) within the international search engine sport.
As soon as the #1 ‘search engine’ on the earth, it’s now a shell of itself. Its index is powered by Bing and it’s owned by Apollo International Administration, an asset administration firm.
Whereas I have no idea a single one that makes use of Yahoo the search engine, I do know many individuals who learn information articles on Yahoo and likewise confer with its finance part.
At present, in keeping with Statista, Yahoo has the doubtful honor of main the rating of essentially the most compromised knowledge data in chosen knowledge breaches worldwide. Not a great signal for a search engine.
5. Baidu
In fifth place, we have now Baidu, the Chinese language search engine at 0.71% market share.
Like Yandex, whereas it solely has a small portion of the worldwide market share, it’s #1 while you slender it right down to China. It’s primarily the Google of China. (Extremely, Bing can also be doing properly.)
Whereas many individuals consider Baidu as a duplicate of Google, it isn’t. Baidu’s founder, Robin Li, created the RankDex site-scoring algorithm for web page rating (the premise of Baidu) in 1996. RankDex was referenced two years later by Larry Web page, when he filed the patent for PageRank.
Just like the Western engines like google, Baidu has additionally moved rapidly, working with DeepSeek R1 to offer AI-powered search and different options:
6. DuckDuckGo
At quantity six we have now DuckDuckGo, with 0.67% of the market share.
Named after the youngsters’s sport, DuckDuckGo is essentially the most well-known non-public search engine. Non-public as a result of DuckDuckGo doesn’t use any monitoring cookies or retailer your private knowledge, like your IP addresses.
Whereas DuckDuckGo doesn’t have its personal crawler and will get its search outcomes from over 400 sources, DuckDuckGo assures all of us that it doesn’t share our private info with them.
Probably the most attention-grabbing function that DuckDuckGo has, and different mainstream engines like google don’t, is its “Bangs” function. Typing one in all these “bangs” sends you on to a search outcome. For instance, !w and a key phrase like “web optimization” sends you on to the web page on web optimization on Wikipedia.
Mainstream engines like google are handy, straightforward to make use of, and the go-to for most individuals. However they’ve downsides, essentially the most distinguished of which is privateness.
Mainstream engines like google observe your knowledge and share it throughout their numerous providers. Some have additionally been recognized to cooperate with authorities surveillance packages.
In the event you’re cautious of massive tech, wish to defend your digital privateness, however nonetheless wish to use search, you’ll have to make use of non-public engines like google.
DuckDuckGo is essentially the most well-known non-public search engine, however there are different alternate options too.
1. Courageous Search
Courageous Search is developed by the identical individuals behind Courageous browser, a privacy-focused browser. Its founders embody Brendan Eich, the creator of JavaScript and a co-founder of Mozilla Firefox, and Brian Bondy, a former senior platform engineer at Mozilla.
At first look, Courageous Search doesn’t look too dissimilar from Google. It has related options like picture and video search, information, and SERP options like “Discussions”, which showcases threads from Reddit:
It additionally has “AI Overviews”, however with a slight twist—you possibly can ask additional questions:
In the event you’re ever unhappy with Courageous’s search outcomes, they supply the choice of turning to Google, Bing, or Mojeek:
You may as well modify Courageous Search’s rankings utilizing their Goggles function—a algorithm and filters:
In the event you dislike their pre-built Goggles, you may make your personal:
In contrast to different different engines like google, Courageous Search doesn’t depend on Google or Bing for its SERPs. It makes use of its personal index with the help of the Internet Discovery Challenge.
2. Startpage
Predominantly utilizing search outcomes from Google, Startpage used to actually be Google with out the monitoring. Nonetheless, in 2023, they introduced that they had been additionally partnering with MapQuest, HERE Applied sciences, Priceline, Tomorrow.io, Search Expander, and Microsoft Bing.
Regardless of their big selection of companions, they guarantee customers that they don’t use any monitoring cookies and anonymize all queries earlier than pulling SERPs from their companions. For extra reassurance, Startpage relies within the Netherlands, the place they adjust to the Common Knowledge Safety Regulation (GDPR), a European Union regulation that protects customers’ knowledge.
For even additional insurance coverage, their “Nameless View” function allows you to go to web sites from their search outcomes anonymously.
In the event you just like the clear UX that Google affords however dislike the massive tech monitoring, Startpage is an apparent selection.
3. Yep
Made by Ahrefs (that’s us), Yep is a privacy-oriented search engine that solely collects private knowledge while you voluntarily present it to us, e.g., while you contact us for buyer help. In any other case, we retailer nothing completely: not your search historical past, your IP handle, nor Person-Agent strings.
In contrast to most different engines like google which get their SERPs from Bing, our index is populated by our personal crawler. In reality, we have now essentially the most lively internet crawler within the web optimization business and it’s additionally the second most lively crawler within the world.
Which means we uncover new pages and refresh our index all of the time.
One other distinctive factor about Yep is that we’re creator-friendly. Our plan is a 90/10 income share mannequin, the place 90% of promoting income can be paid on to creators. It’s our counter to Google and different mainstream engines like google “stealing” content material from hardworking creators (to create their SERP options and AI Overviews) and never crediting nor rewarding them.
It’s nonetheless in beta, however attempt it and tell us what you assume!
4. Kagi
Most different engines like google are only a slight twist on Google, e.g. eradicating monitoring however nonetheless serving outcomes from them. Kagi, nonetheless, has determined to rethink all the enterprise mannequin from the ground-up.
In any case, why do engines like google want to trace you? It’s due to the usual search engine enterprise mannequin: search is free, so engines like google make cash through advertisements as a substitute. To serve higher advertisements and assist advertisers attain prospects effectively, engines like google want knowledge.
However what if search isn’t free? What if search labored extra like SaaS, the place individuals pay a month-to-month subscription to entry it? That approach, Kagi may hold search non-public with none want for monitoring.
Paying for search might sound preposterous to many individuals, nevertheless it works. As of February 25, 2025, Kagi has 40,648 paying members.
5. Mojeek
One of many earliest non-public engines like google, Mojeek was the primary search engine to have a no monitoring privateness coverage again in 2006. It additionally makes use of its personal search index, at the moment standing at over six billion pages.
There’s nothing fancy about Mojeek—only a easy interface with hyperlinks, picture search, information, and an AI abstract for the highest internet outcomes.
It does have one distinctive function: emotion-based search. In partnership with EMRAYS Applied sciences, you possibly can enter a key phrase and search by emotion on Mojeek:
With AI taking up the world, extra individuals are transferring away from mainstream engines like google like Google and transferring to AI ones, together with myself.
Regardless that many mainstream engines like google right this moment have AI parts, like Google’s AI Overviews or Bing’s Deep Analysis, however these are engines like google which can be predominantly AI-based.
1. Perplexity
An AI-powered conversational search engine, Perplexity works like Google’s AI Overviews, however on steroids. Ask it any query and even simply enter a key phrase, and Perplexity will generate solutions with citations within the output.
You may as well ask Perplexity to focus solely on sure forms of sources, like internet outcomes, tutorial papers, or Reddit discussions:
Perplexity is about to Auto mode naturally, however you additionally get 5 enhanced queries day-after-day. Enhanced queries means you get to select from Perplexity’s personal Professional Search (which appears at extra sources and even clarifies questions) to reasoning fashions from OpenAI and DeepSeek.
Additionally they lately launched Deep Analysis, the place Perplexity will carry out dozens of searches, reads lots of of sources, and causes via the fabric to autonomously ship a complete report. It’s a competitor to OpenAI’s new function, additionally known as Deep Analysis.
To get extra queries, you possibly can join their Professional model.
2. ChatGPT
I’m 99% certain you’re accustomed to ChatGPT. Even in case you’re not utilizing it as a search engine, you’re in all probability utilizing it as a coding accomplice, allow you to along with your homework, or automate your duties.
However it works as a search engine too. If ChatGPT determines a solution would profit from present info, it robotically searches the online. Nonetheless, you may as well click on the online search icon to get ChatGPT to look the online, which makes it perform as a search engine.
ChatGPT additionally lately launched Deep Analysis, an agent that may discover, analyze, and synthesize lots of of on-line sources utilizing its reasoning fashions to create a complete report. The function has been getting good critiques on-line:
After DeepSeek (see beneath) shook the AI world with its velocity and accuracy (at a decrease coaching price), OpenAI rapidly launched its cost-efficient reasoning mannequin, o3-mini-high to the general public.
3. DeepSeek
Basically China’s reply to ChatGPT, DeepSeek is a Hangzhou-based chatbot based in July 2023 by Liang Wenfeng, a hedge fund co-founder.
First launched on 10 January 2025, it shocked all the AI world by offering responses corresponding to OpenAI’s o1. Not solely was DeepSeek not operated by a full-time AI firm (e.g., OpenAI), it was apparently additionally educated at a a lot, a lot decrease price (US$6 million) in comparison with OpenAI’s GPT-4 ($100 million). It requires a tenth of the computing energy of a comparable LLM.
DeepSeek’s launch contributed to the most important drop in U.S. inventory market historical past, even wiping away $600 billion in market worth for Nvidia. Loopy. We’re actually in an AI arms race now.
Anyway, like ChatGPT, toggling the online search icon turns DeepSeek right into a search engine.
Serps are infamous polluters—an estimate means that Google is accountable for ~40% of the web’s carbon footprint.
Each search contributes to local weather change. In the event you’re involved, then take into account these engines like google.
1. Ecosia
Powered by Bing, the Berlin-based search engine Ecosia pledges to donate 80% of income to tree-planting initiatives. That is roughly one tree for each 45 searches.
As of February 1, 2024, Ecosia claims to have planted greater than 200 million timber.
For additional reassurance to its trigger, Ecosia additionally constructed their very own photo voltaic crops in order that their servers can run on clear energy. Fairly cool.
To spotlight environmentally pleasant firms, additionally they level them out within the search outcomes with a inexperienced leaf:
Additionally they level out ‘polluting’ firms with a fossil gasoline icon:
In 2024, Ecosia introduced that it’ll accomplice with Paris-based non-public search engine Qwant to develop their very own European search index.
2. Ekoru
Add the Ekoru Chrome extension to your browser and it turns each new tab you open into an Ekoru search. Or extra precisely, a Yahoo search as Ekoru primarily redirects to Yahoo (which is powered by Bing by the approach).
Complicated, I do know. Welcome to the world of different engines like google.
The one cause you’ll do that’s since you care about Ekoru’s trigger: they’re pledging to donate 60% of their income to ocean conservation. While you click on on an advert, the cash goes to Huge Blue Ocean Cleanup, a nonprofit devoted to cleansing waterways, coastal areas, and oceans, and Operation Posidonia, an initiative led by the College of New South Wales to replant ocean seagrass.
Ekoru can also be powered by hydroelectricity to make sure they don’t generate any CO2 emissions.
Remaining ideas
This listing is comprised of engines like google that decision themselves engines like google. However you don’t must label your self as a search engine to perform as one.
In reality, for the youthful era, social media has changed their idea of ‘engines like google’.
For instance, a 2024 examine by Adobe recommended that 1 in 10 Gen Zers depend on TikTok greater than Google as a search engine. And other people might flip on to YouTube to search for movies, fairly than use an ‘middleman’ search engine.
Anecdotally, I’ve additionally heard from my Chinese language mates that Baidu is more and more now not the go-to search engine. Younger individuals right this moment use Douyin (the Chinese language model of TikTok) or Xiaohongshu.
These numbers aren’t mirrored in search engine market share numbers as a result of they’re not technically engines like google. However so long as you utilize them like one, they are engines like google.
