Apple Music kicks off Kendrick Lamar’s Highway to Halftime forward of Tremendous Bowl LIX

February 3, 2025

PRESS RELEASE

Apple Music kicks off Kendrick Lamar’s Highway to Halftime forward of Tremendous Bowl LIX

Tune in to the Apple Music Tremendous Bowl LIX Halftime Present press convention for The Official Kendrick Lamar Interview on February 6 at 10 a.m. CT on Apple Music

CUPERTINO, CALIFORNIA Apple at the moment introduced Apple Music is celebrating Kendrick Lamar’s Highway to Halftime with a highlight on the era-defining artist who has made a seismic impression on hip-hop and tradition.

Coming off of a exceptional yr, Kendrick was among the many prime 10 artists of 2024 globally, together with his newest album, GNX, hovering to No. 1 in 129 international locations upon launch, whereas “Not Like Us” was the top-streamed track on Apple Music worldwide. All through his profession, Kendrick has seen 9 albums prime Apple Music’s prime albums chart in additional than 160 international locations.

“All through his profession, Kendrick Lamar hasn’t met the cultural second a lot as he’s outlined it,” mentioned Rachel Newman, Apple Music’s international head of content material and editorial. “He’s an artist’s artist — genuine to his core. We couldn’t be extra thrilled to observe him headline the third Apple Music Tremendous Bowl Halftime Present this yr, in what’s certain to be one other second we’ll all be speaking about for many years.”

Followers can prepare for the massive occasion with a big selection of music and unique content material, from the first-look trailer Kendrick shared final month; to unique playlists curated by New Orleans musicians, NFL gamers, and groups; to over 100 hours of devoted Apple Music Radio programming. All of it leads as much as the extremely anticipated Apple Music Tremendous Bowl LIX Halftime Present on Sunday, February 9, on the Caesars Superdome in New Orleans.

To entry all of it, try Kendrick’s Highway to Halftime on Apple Music.

The Halftime Present Press Convention

On Thursday, February 6, at 10 a.m. CT, Apple Music Radio hosts Ebro Darden and Nadeska Alexis will sit down with Kendrick on the Apple Music Tremendous Bowl LIX Halftime Present press convention for the headliner’s official interview. Viewers can tune in reside or watch on demand on Apple Music at apple.co/_SBLIX or Apple Podcasts; on YouTube, Fb, and X; or on the NFL Community.

Earlier than the interview, followers may also tune in to the Apple Music Radio pre-show at 9:30 a.m. CT that includes Apple Music Radio hosts Zane Lowe and Eddie Francis, alongside Ebro and Nadeska. The reside present will spotlight Apple Music’s greatest moments of the previous yr and have particular company throughout a glance again at iconic halftime performances.

100 Hours of Programming on Apple Music Radio

The award-winning Apple Music Radio will likely be on the bottom and within the stands for a full four-day takeover beginning February 6 throughout New Orleans and Los Angeles. Unique programming will embrace day by day “Dwell from Tremendous Bowl LIX NOLA” broadcasts with Zane, Ebro, Nadeska, and Eddie as they shine a light-weight on town’s music tradition whereas connecting with artists, athletes, and different notable voices. “Tremendous Bowl LIX LA” broadcasts with Apple Music Radio hosts Hanuman, Brooke Reese, Estelle, Jayde Donovan, and newly added Evelyn Sicairos and Lechero will mirror on the New Orleans fanfare, in addition to rejoice Kendrick’s music and hometown again in L.A.

“Kendrick Lamar: Hip-Hop’s MVP” hosted by Ebro will rejoice Kendrick’s catalog and take listeners on a chronological journey by means of the milestones in Kendrick’s profession and discography.

And on Saturday earlier than the sport, Apple Music will deliver the New Orleans membership scene to listeners with mixes from NOLA DJs Legatron Prime, DJ Poppa, Mannie Recent, and KLC the Drum Main. Mustard will spin a particular Kendrick Lamar Megamix.

Listeners can tune in at apple.co/_Radio.

The Story of Kendrick Lamar in 20 Songs

Out there on Apple Music and Apple Information, “The Story of Kendrick Lamar in 20 Songs” affords a fascinating glimpse into Kendrick’s exceptional potential to repeatedly redefine the tropes and types of traditional hip-hop.

Bonus Content material from Shazam

Followers who use the Shazam app to establish Kendrick Lamar songs all through the week main as much as the efficiency can entry the Apple Music Tremendous Bowl Halftime Present occasion web page, the place they’ll discover bonus content material like a customized Apple Watch face and iPhone wallpaper. They will additionally save the live performance to obtain well timed reminders for the Set Checklist playlist and pictures from the present.

Apple Music’s Greatest Provide Ever

Those that aren’t but subscribed can try Apple Music’s greatest supply ever. For a restricted time, new and eligible subscribers can get six months of Apple Music for $2.99.

Extra to Discover Throughout Apple Providers

Throughout Apple providers, followers can discover with Apple Maps Guides to New Orleans, compensate for the newest with Apple Information, and get transferring with a brand new Artist Highlight sequence on Apple Health+.

New Methods to Navigate New Orleans with Apple Maps
Final week, Apple Maps unveiled new methods guests and locals alike can discover New Orleans, together with a Detailed Metropolis Expertise and 3D landmarks that deliver to life a few of the metropolis’s most iconic places — together with Cafe Du Monde, the Steamboat NATCHEZ, and Caesars Superdome — in a visually beautiful view. The Detailed Metropolis Expertise delivers wonderful particulars to assist customers navigate town, together with highway markings, land cowl, and public transit routes.

Apple Maps has additionally added a brand new Information to its Hyperlocal sequence, this time curated by Lisa Jackson, Apple’s vice chairman of Setting, Coverage, and Social Initiatives. Lisa shares a few of her favourite spots for meals, music, and extra in her hometown of New Orleans.

All of the Newest Updates on Apple Information
Beginning at the moment, Apple Information will supply a devoted hub that delivers particular protection of Tremendous Bowl LIX. From media day to kickoff, followers will discover the newest information on the sport from native and nationwide sports activities publishers like The Athletic, Sports activities Illustrated, The Kansas Metropolis Star, and The Philadelphia Inquirer.

NFL followers may also join customized information notifications to the entire week’s prime soccer tales curated by the Apple Information editors, and in the course of the Tremendous Bowl, the Apple Information app will function the newest highlights, in addition to the buzziest commercials and halftime present.

With the free Apple Sports activities app for iPhone,¹ followers can comply with the massive recreation in actual time proper on their Lock Display screen with Dwell Actions,² and go deeper in-app with full play-by-play info, workforce stats, field scores, and reside betting odds.

A Particular Health+ Artist Highlight
The Artist Highlight sequence on Health+ dedicates whole exercise playlists to a single artist, and the newest installment — accessible beginning at the moment — celebrates the music of Kendrick Lamar. This particular sequence options Biking, HIIT, Power, Yoga, Pilates, and Kickboxing exercises, all set solely to his music.

Supporting Schooling and Creativity in New Orleans

Apple has long-standing neighborhood partnerships in New Orleans, with a give attention to supporting schooling and creativity locally. This consists of working with the Ellis Marsalis Heart for Music (EMCM) to broaden entry to youth music and expertise schooling, serving to Arts New Orleans present alternatives for aspiring artists by means of their Younger Artist Motion (YAM) program, and equipping college students at Delgado Neighborhood Faculty with the instruments and sources to provide their very own podcast about native tradition and historical past. On Saturday, February 8, audiences around the globe can tune in to the Tremendous Bowl Host Committee Parade to see the Apple Music-sponsored float, designed on iPad by YAM artists and that includes the EMCM youth jazz ensemble.

About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. At the moment, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower folks with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 staff are devoted to creating the most effective merchandise on earth and to leaving the world higher than we discovered it.