| Europe | United States | Australia | Mainland China |
Japan |
|---|---|---|---|---|
| iPhone 16 Professional | iPhone 16 Professional Max | iPhone 16 Professional Max | iPhone 16 Professional Max | iPhone 16 |
| Samsung Galaxy A55 |
iPhone 16 | iPhone 16 | iPhone 16 Professional | iPhone 16 Professional |
| iPhone 15 | iPhone 16 Professional | iPhone 16 Professional | iPhone 16 | iPhone 15 |
| iPhone 16 | iPhone 15 | iPhone 12 | Huawei Mate 60 Professional | iPhone 14 |
| iPhone 16 Professional Max | iPhone 14 | Samsung Galaxy A35 | Huawei Mate 60 | Google Pixel 8a |
Prime 5 promoting smartphones by area in 2024 | Supply — Kantar (primarily based on Worldpanel ComTech Smartphone Working System (OS) information for This fall)
What’s occurring within the U.S. and Asia?
Within the Asia Pacific area, extra diversified gross sales prevailed, with outcomes favoring native manufacturers, notably in China:
- In Australia, for instance, Apple confronted some challenges regardless of the iPhone 16 sequence doing effectively. That mentioned, Samsung’s Galaxy S24 Extremely continued to carry out strongly, even months after its launch.
- Mainland China noticed Android’s energy, led by native manufacturers like Vivo and Xiaomi, with Huawei holding the highest spot. Apple’s iPhone 16 sequence, notably the Professional Max, nonetheless led in top-selling fashions.
- Japan noticed Android development pushed by Motorola, Samsung, and Google Pixel. Pixel even overtook Sharp as the highest Android model, because of the favored and budget-friendly Pixel 8a. Nevertheless, Apple iOS remained the highest OS — though it misplaced some share — with the iPhone 16 sequence dominating the bestseller lists.
Does anybody truly care about AI?
Opposite to what some might imagine, AI is reportedly turning into more and more necessary within the smartphone world. A current survey, carried out by Worldpanel ComTech with its panelists, confirmed that 23% of smartphone patrons in Europe and the US thought of AI options when selecting a model. This was even increased for iPhone patrons, at 27%, reflecting Apple’s give attention to AI in its advertising.
As we enter 2025, AI innovation will proceed to be a focus for smartphone producers. Nevertheless, we might even see the onset of ‘AI fatigue’, with customers turning into apathetic or detached towards AI options. The ‘killer’ AI smartphone characteristic stays elusive, however I imagine it’ll ultimately emerge as a very personalised assistant that integrates seamlessly throughout all functions on the cellphone. Samsung has taken a daring step on this path with its Now Temporary assistant.
— Jack Hamlin, World Client Insights Director at Worldpanel
Nevertheless, lots of people are nonetheless unaware of AI options, and even amongst those that are, some aren’t influenced by them. This means that whereas AI is necessary, nobody has but provide you with a very game-changing AI characteristic that units a model aside.
My private takeaway from this report, moreover how aggressive the smartphone market is, is that though AI is turning into a key battleground, it’s positively not the one factor that issues in the case of selecting a smartphone. Value, model loyalty, and regional preferences nonetheless play a giant function on this choice. For customers, this implies extra decisions and doubtlessly extra progressive options. It additionally signifies that maintaining with the most recent tech could be a problem, because the market is continually altering, making it extra necessary than ever for OEMs to launch that one distinctive and irresistible characteristic that can give them an edge.
