44 AI Advertising Statistics for 2025

From how content material is created to how manufacturers are showing in search, AI is remodeling trendy advertising.

Staying forward and making nice choices on what to do subsequent means understanding the information. We’ve run dozens of knowledge research serving to SEOs and entrepreneurs work out what’s happening and what they’ll do subsequent.

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For now, right here’s an inventory of essentially the most up-to-date stats for AI in advertising.

1. AI Overviews reached 1.5 billion month-to-month customers. (Google)
2. AI Overviews have grown by 116% because the March Core Replace. (Ahrefs)
3. AI Overviews present for 9.46% of all key phrases on Desktop, 16% within the US. (Ahrefs)
4. AI Overviews present for 54.61% or extra of all Google searches by quantity. (Ahrefs)
5. AI Overviews present greater than regular for informational queries, longer search queries, and queries with increased search volumes. (Ahrefs)
6. AI Overviews present up lower than regular for branded queries, native queries, and shorter search queries. (Ahrefs)
7. AI Overviews largely present on non-monetized searches. (Ahrefs)
8. AI Overviews cut back clicks by 34.5%. (Ahrefs)
9. 43% of AI Overviews level again to Google. (SERanking)

1. 7 in 10 searchers by no means learn previous the primary third of an AIO. (Development Memo)
2. Youthful cell customers embrace AI solutions and social proof whereas older searchers nonetheless dig for blue hyperlinks and authority websites. (Development Memo)
3. Reddit threads, YouTube demos, and discussion board posts take in roughly a 3rd of the site visitors that AIO leaves behind. (Development Memo)
4. 90% of patrons click on by to sources featured in AI Overviews. (TrustRadius)
5. The typical ChatGPT consumer clicks 1.4 exterior hyperlinks per go to; Google’s customers click on 0.6 occasions per go to. (Momentic Advertising)

1. AI sends 0.1% of whole referral site visitors. (Ahrefs)
2. Google sends 345x extra site visitors than the three principal AIs mixed. (Ahrefs)
3. AIs ship nearly the identical quantity of referral site visitors as Reddit. (Ahrefs)
4. Perplexity has overtaken Gemini as a site visitors referral supply. (Ahrefs)
5. AI sends essentially the most site visitors to enterprise web sites within the US, in comparison with UK or India. (Ahrefs)
6. Websites receiving beneath 10K visits can count on 0.3% of their site visitors to return from LLMs, vs. 0.1% for these exceeding 1 million visits. (Ahrefs)
7. Greatest-of content material, product pages, and guides drive essentially the most AI site visitors. (Ahrefs)

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Off-site model alerts like internet mentions and branded search quantity drive AI visibility greater than adverts or backlinks.

1. The highest 50 domains have 28.90% of all mentions. (Ahrefs)
2. Solely 14% of the highest 50 talked about sources had been shared throughout ChatGPT, Perplexity, and Google AI. (Ahrefs)
3. Model internet mentions present the strongest correlation with AI Overview model visibility. (Ahrefs)
4. Net mentions correlate rather more strongly than backlinks. (Ahrefs)
5. The highest 3 correlations are all off-site components: model internet mentions, model anchors, and model search quantity. (Ahrefs)
6. Paid components like branded advert site visitors and branded advert price present weak constructive correlations with AI mentions. (Ahrefs)
7. Manufacturers incomes essentially the most internet mentions earn as much as 10X extra mentions in AI Overviews vs. the following closest quartile. (Ahrefs)
8. 26% of manufacturers have zero mentions in AI Overviews. (Ahrefs)
9. In case your web site ranks #1 in Google’s conventional outcomes (blue hyperlinks), you’ve got a 25% probability of getting used as a supply in AI Overviews. (ZipTie)

1. 74.2% of recent webpages contained AI-generated content material. (Ahrefs)
2. AI use for content material advertising is extraordinarily prevalent: 87% of respondents use AI to assist create content material. (Ahrefs)
3. AI use permits firms to publish 42% extra content material every month: the median month-to-month publishing frequency utilizing AI was 17 articles, in comparison with 12 for these not utilizing AI. (Ahrefs)
4. ChatGPT is the commonest AI mannequin for content material creation, utilized by 44% of respondents, adopted by Gemini (15%) and Claude (10%). In whole, 94 distinct AI instruments had been referenced. (Ahrefs)
5. 97% of firms edit and assessment AI content material. Solely 4% of respondents publish “pure” AI-generated content material. 80% of respondents manually assessment AI content material for accuracy. (Ahrefs)
6. Weblog posts are the commonest sort of AI-generated content material (87%). Brainstorming (76%), outlining (73%), and content material updates (67%) are the highest AI-assisted duties. (Ahrefs)

1. Wikipedia dominates all three AI assistants, however ChatGPT (16.3%) cites it most, then Perplexity (12.5%), then AI Overviews (8.4%). (Ahrefs)
2. YouTube is a transparent favourite in Perplexity (16.1%) and AI Overviews (9.5%) however is lacking within the high in ChatGPT. (Ahrefs)
3. Reddit and Quora rank excessive solely in AI Overviews (7.4% & 3.6%). They don’t crack the top-10 in ChatGPT or Perplexity. It appears Google favors consumer generated content material websites. (Ahrefs)
4. Information retailers like Reuters, Apple Information (AP), and AS.com characteristic prominently in ChatGPT (4 – 2.6%) however are secondary or absent within the others. ChatGPT likes information websites. (Ahrefs)
5. Well being/medical websites (Mayo Clinic, Cleveland Clinic) register in AI Overviews however are usually not within the high 10 for ChatGPT or Perplexity. Perplexity does floor area of interest well being websites (tuasaude, alodokter). (Ahrefs)

AI bots are quickly rising in quantity, however web sites are more and more selecting to dam them.

1. The variety of AI bots has doubled since August 2023, with 21 main AI bots now lively on the internet. (Ahrefs)
2. GPTBot (OpenAI) is essentially the most blocked AI bot, with 5.89% of all web sites blocking them. (Ahrefs)
3. ClaudeBot (Anthropic) noticed the very best progress in block charges, rising by 32.67% over the previous yr. (Ahrefs)

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