We’re not precisely quick on AI content material creation instruments as we head into 2025—on this checklist, you’ll see some ol’ faithfuls, and a few which might be hot-off-the-shelf.
In any case, they’re 15 of my high finds, full with instance workflows and use instances.
Right here they’re, in no specific order:
Right here’s a instrument that wants little introduction. ChatGPT is an AI chatbot that makes use of pure language processing (NLP) to generate human-like content material. It’s like a pseudo-sentient autopredict, constructed on the OpenAI GPT mannequin and its underlying massive language mannequin (LLM) powers a good few of the instruments you’ll see on this checklist.
How are you going to use it for AI content material creation?
ChatGPT has 1000’s of use instances. Certainly one of my favorites is: information evaluation and information visualization for research-led blogs.
Right here’s my first-pass ChatGPT information evaluation of ‘AI Overview question size’ for my weblog I Analyzed 300K Key phrases. Right here’s What I Discovered About AI Overviews.
It’s very satisfying with the ability to chat a chart into existence.
Listed here are some extra nice examples of simply that from Mateusz and Patrick:
In the event you’ve learn my article, So, you’ve been requested to “humanize” AI content material, you’ll know my ideas on utilizing AI to put in writing lengthy kind content material (TL;DR: Simply don’t do it).
However ChatGPT comes into its personal when producing short-form copy.
That’s what makes it nice for issues like meta information and rephrasing scrappily-written sentences…
I don’t prefer to outsource my pondering too a lot—ninety good p.c of the time I’ll nonetheless tweak the copy I run by way of ChatGPT to make it my very own—however this type of workflow helps me get my ideas out with out obsessing over grammar, construction, and brevity as I write.
The question above, as an illustration, helped me shortly discover a method to truncate my authentic sentence. In the long run it turned this…
Creating content material in the present day is about protecting all of the proper subjects comprehensively—not simply shoehorning in a couple of alternative key phrases.
We’ve constructed Ahrefs AI Content material Helper that will help you perceive how your content material addresses these subjects and entities, in relation to the intent of the search.
Utilizing AI, it conducts a topic-level evaluation of your article in opposition to the highest 10 SERP opponents, and scores it out of 100—each for its total theming, and its protection of particular person subtopics.
You’ll get topic-specific AI suggestions for enchancment when your content material hasn’t fairly hit the mark…
And if you wish to shortly modify or enhance any of your content material within the editor part, you may Ask AI.
Simply choose a paragraph or two, select an motion from preset or sort in your personal request, after which determine the best way to use it.
How are you going to use it for AI content material creation?
You should utilize Ahrefs’ AI Content material Helper instrument in a couple of key methods:
a. Edit/replace an current piece of content material
Begin by stating your focus key phrase and content material URL.
Choose the search intent you need to optimize for.
Then use the subject solutions and suggestions to edit your content material till you’ve totally lined the subject.
Right here’s how I did simply that for my very own article updates.
b. Analyze total SERP expectations earlier than you begin writing
Enter a key phrase, depart the URL part clean, and get scored in real-time as you write.
No stress!
c. Analyze a competitor piece of content material earlier than you begin writing
You can even cross-examine your opponents’ content material to be taught from their errors, and get inspiration for subject gaps.
Now, full disclosure, I haven’t performed round with this instrument extensively myself—it’s model new to Google’s AI Studio—but it surely completely must be talked about. Google Stream Realtime helps you to share your display with Gemini 2.0, and focus on examples of content material in real-time.
How are you going to use it for AI content material creation?
You should utilize it to make copy solutions, deal with it as an search engine optimization advisor, or chat to it like a podcast co-host. Right here’s SVP of Hubspot, Kieran Flanagan, testing it out on Hubspot’s homepage, and asking for content material suggestions within the type of Ogilvy.
And right here’s Julian Goldie, founding father of Goldie Company, utilizing it as an search engine optimization marketing consultant to do a top-level evaluation of key phrase metrics in Ahrefs Key phrases Explorer:
One different good thing Julian factors out about Google Stream Realtime is its potential to doc your conversations. It provides you downloadable audio soundbites and transcriptions of your complete dialog, which you’ll be able to rework and upcycle into issues like podcasts, social content material, YouTube movies, and blogs—making it a brilliant highly effective instrument for AI content material creation.
And listed below are another nice use instances, as recommended by Julian…
Claude is a ChatGPT various developed by Anthropic—an organization constructed from the bottom up by ex-Open-AI staff. It’s an AI chatbot that you may converse with to develop concepts on your content material.
How are you going to use it for AI content material creation?
In my view, Claude is healthier than ChatGPT with regards to writing short-form, human-sounding copy—and it seems I’m not alone in that line of thought.
However Claude’s not only a one-trick pony. Past having a pure back-and-forth and sprucing a little bit of prose, you should use Claude Artifacts—an extremely highly effective function for creating and growing your content material.
Artifacts are basically pop-out home windows that generate when a question is a little more complicated or the output will be edited.
You should utilize Artifacts to do every kind of issues, like designing, constructing, and filling complete touchdown pages with out understanding a single line of code.
In that case, Claude will provide up a mock-up of the web page, which you’ll be able to tweak simply by chatting with the AI.
Right here’s an instance of it in motion, by Digital Creator Avi.
A number of months again, I used Claude to assist me create some downloadable templates whereas updating the weblog: 6 Easy Weblog Submit Templates (Obtain & Edit Alongside).
I merely: fed it a PDF instance of a particular sort of weblog (e.g. competitor comparisons), pasted in my finest observe recommendation on creating that weblog sort, and in return it generated an instance template.
I neatened it up and added just a little extra element, however total I used to be suitably impressed.
Yow will discover a ton extra AI content material creation use instances like this in Claude’s immediate library.
Ahrefs’ AI Overview instrument reveals you each time an AI Overview SERP Characteristic is triggered.
We monitor this in numerous instruments throughout the Ahrefs app, together with Key phrases All over the place and Web site Explorer.
How are you going to use it for AI content material creation?
That is an AI content material creation instrument within the sense that it helps you tactically create content material for inclusion in AI Overviews.
Simply head to the the Matching Phrases report in Ahrefs Key phrases Explorer, and:
- Add an AI Overview SERP Characteristic filter
- Kind the desk by Site visitors Potential (TP)
This provides you with a listing of AI Overview producing key phrases that additionally provide vital Site visitors Potential (TP).
In different phrases, creating content material for these key phrases can doubtlessly result in extra impressions AND extra clicks.
Ahrefs AI Overviews may assist you assessment the presence of your current content material in AI. Head to Ahrefs Natural Key phrases report, and set a “The place goal ranks” AI Overview filter—you will notice the place your content material seems within the high 3 outcomes of the AIO itself.
NotebookLM is a Google-owned instrument that allows you to question and work together with your personal notes and paperwork. It’s a fairly formidable AI content material analysis instrument.
In 2024, it went viral particularly for its audio overviews, which flip written content material into an extremely plausible podcast-like dialogue.
How are you going to use it for AI content material creation?
Researching content material is 90% sifting by way of scattered sources.
By feeding NotebookLM your PDFs, Google Docs, and URLs, you may benefit from a better, sooner analysis assistant.
To check it out, I fed my complete again catalog of Ahrefs content material, so I can question it if I ever need to shortly recall my previous concepts and findings in future tasks.
With regards to audio, I haven’t but come throughout another instrument that sounds as convincingly human as NotebookLM.
Right here’s an instance podcast dialogue of my LLM Optimization weblog, whipped up by PR skilled Andrew Bruce Smith.
Mark Williams-Cook dinner additionally has an excellent podcast collection, The search engine optimization Patent Podcast, the place he makes use of NotebookLM to dig into Google Patents and shortly clarify new findings pertaining to Google’s Algorithm.
And, in the event you fancy a giggle, right here’s NotebookLM discussing a—let’s say ‘alternative’—two-word doc at nice size.
The dialog will get impressively philosophical. I feel this proves NotebookLM has the power to riff on actually something.
In the event you want an AI content material instrument that will help you generate key phrase concepts, Ahrefs AI key phrase era is your go-to. It may give you tons of of latest key phrase alternatives, primarily based on subjects associated to your seed key phrases.
How are you going to use it for AI content material creation?
The lifetime of a content material creator is a forever-cycle of genius concepts and inventive useless ends.
We’ve constructed a instrument to get you thru once you’re caught in that inventive drought.
For a fast method to scale key phrase analysis, you may simply drop your focus key phrase into Ahrefs Key phrases Explorer search bar, then select from 12 presets to seek out untapped content material concepts.
Ahrefs AI Content material Grader is an AI powered content material hole instrument, which assesses the subject protection of your content material vs. three web page one SERP opponents. Consider it as a ‘lite’ model of Ahrefs AI Content material Helper.
How are you going to use it for AI content material creation?
Utilizing the visitors gentle system, grade your articles in opposition to high SERP opponents to seek out out which sorts of subjects and subtopics to incorporate inside your personal content material.
The instrument provides you concrete competitor examples so that you’ll have loads of concepts for bettering your content material.
You can even analyze competitor articles, to plan out your subject and angle earlier than even placing pen to paper.
Hubspot Breeze Content material Agent is an AI author instrument that makes use of your CRM information to generate content material that’s 100% personalised to your model and clients.
How are you going to use it for AI content material creation?
Breeze Content material Brokers will search for patterns and traits in your buyer information, prepare on uploaded model paperwork and ICPs, after which use all of that data to create hyper-personalized content material.
You’ll have the ability to construct touchdown pages, case research, social posts, AI-generated pictures, and podcast scripts in a matter of seconds—all in your model voice.
Right here’s an ideal demo displaying how you should use Breeze AI instruments for content material creation. Skip to the 3.20 mark for Content material Brokers.
AI is nice for creating easy, short-form content material. Generally, it even outperforms human content material…
In the event you haven’t heard of Patches, it’s a function in Ahrefs Web site Audit that allows you to repair easy points in your web site in a click on—with out having to pester the dev staff.
And now, in Patches, our Ask AI function will assist you generate titles and meta descriptions—additionally at a click on—proper within the “Patch it” enter field.
How are you going to use it for AI content material creation?
If Web site Audit has flagged a difficulty with titles or meta descriptions, you may Ask AI to repair it. It’ll counsel a title of the correct size primarily based on the web page’s precise content material—even contemplating its language.
Simply head to your newest crawl in Web site Audit and edit content material wherever you see the “Patch it” column.
Then click on on the ”Ask AI” button to rewrite your meta titles or descriptions—this actually is useful once you’re creating massive volumes of meta content material for many related pages.
Descript is an AI-powered video and audio enhancing instrument, with nifty options like AI transcription and AI voice cloning.
How are you going to use it for AI content material creation?
I really like Descript and have used it for 3+ years now. It’s best-known for translating video/audio content material right into a textual content doc, and supplying you with the power to edit that content material simply by adjusting the written doc.
Its AI generated transcription and closed captions makes it a extremely highly effective instrument for creating visible social media content material.
Right here’s an instance of how I used Descript’s AI transcription function to share a podcast shoutout of my content material syndication analysis on X.
And right here’s one other one in all a product tutorial I pulled collectively.
In the event you’re like me and also you fluff your “strains” or get away in a chilly sweat when studying something scripted, you then’ll love the voice cloner. One learn of a chapter is all it takes for Descript to convincingly recreate your voice so that you simply’ll by no means need to do it once more. Hurrah!
For that reason, it’s an particularly helpful function for scaling the creation of video demos and product advertising and marketing belongings. I’ve additionally used it to cowl up errors I’ve made on podcasts. You’d by no means know—muhahah!
Jasper.ai is an entire suite of promoting apps, nice for creating every kind of marketing campaign belongings.
Jasper.ai is constructed on a broader scope of enormous language fashions past simply ChatGPT—together with Google, Anthropic, Cohere, and its personal mannequin.
With 80+ marketing-specific apps and 50+ content material templates, it helps you compose podcast outlines, reengagement emails, nurture e-mail sequences—even Quora solutions.
You possibly can work collaboratively on paperwork in public workspaces, and use the Prompt Magic function to whip up a full marketing campaign’s value of content material from a single transient.
How are you going to use it for AI content material creation?
Probably the most highly effective a part of Jasper.ai, for me, is Model IQ—that’s the little bit of the app that fine-tunes the underlying AI to imitate your model tone of voice and type.
You simply feed it an instance of your content material for ‘tone’ inspiration, and it turns right into a convincing mouthpiece on your model.
Jasper.ai is far more plausible than baseline AI instruments with regards to replicating tone of voice. ChatGPT, Claude, Gemini and the remaining are notoriously dangerous at shifting tone of voice—even in the event you try to coach them on examples of your content material. The pendulum both swings painfully formal (assume “Within the everchanging panorama of”) or cringe-inducingly casual (e.g. “on this loopy world”).
To begin off, I fed Jasper.ai an instance of my very own writing (So You’ve Been Requested To “Humanize” AI Content material).
Then I gave it an instance headline, hit the ‘generate’ button to spin-up a top level view (usually one thing I’d write myself, however did this for the sake of a fast check), after which hit ‘generate’ once more to get a pattern of my “customized” tone of voice shoulder-to-shoulder with a generic AI model.
And I used to be suitably impressed. Inevitably the odd tacky AI-ism crept in (e.g. “survive and thrive”), but it surely replicated a conversational, barely snarky tone fairly effectively.
I received’t be utilizing it for long-form content material, however the function to focus on content material and provides me concepts for rephrasing content material in my very own type could be very interesting.
Canva comes with a full stock of AI content material creation instruments together with an AI picture generator, social publish designer, magic write, artwork generator, presentation maker, and textual content to video creator.
How are you going to use it for AI content material creation?
You are able to do a lot with Canva’s AI suite it’s inconceivable to cram all of it into this text. It’s in all probability higher if I simply present you…
So, you may make up fast graphics for example your factors in blogs, generate snappy social media clips, create marketing campaign belongings all with the identical visible language—and a lot extra.
Or, like me, you may simply get sidetracked making an AI avatar of your self writing about AI, while you’re pretending to put in writing about AI.
Author is a self-described full-stack generative AI platform. It goes past your customary AI author instruments, packing in 30+ apps that will help you hearth up content material concepts and customized copy.
Related in format to Jasper, it options two primary areas: a doc editor (the place all apps open), and a chatbot (known as “Ask Author”).
How are you going to use it for AI content material creation?
Author has obtained apps for days, for every kind of content material duties—from drafting product messaging (e.g. descriptions for eCommerce merchandise) and press releases (e.g. a full-length press launch, that includes quotes, stats, and firm particulars.), to tooltip shorteners (for trimming lengthy tooltips into product-ready copy) or product launch notes (for turning a listing of function and bug tickets into launch notes).
You are able to do a severe quantity of customization to make Author give you the results you want—arrange customized prompts, add firm IP, and even generate an organization Data Graph for querying inside data (although keep in mind that is an Enterprise function and appears to require a hefty setup/integration).
Author additionally comes with a function known as “Customise Author”, which fine-tunes its AI to your staff’s content material pointers.
I skilled it on the identical article I take advantage of to coach Jasper.ai, and the AI “Author” model of me was a tad… dramatic.
I don’t sound like that, do I?!
As it’s, I in all probability wouldn’t use Author for this type of workflow. I’d have to mess around and get my “voice” sounding a bit extra me.
Otter.ai is an AI transcription instrument. You feed it your video and audio content material, or let it eavesdrop on your conferences, and it produces a transcript. Very easy.
How are you going to use it for AI content material creation?
I used Otter.ai again after I labored for BuzzSumo. I’d interview clients about their expertise with the product, their day-to-day actions, the largest issues they confronted, and the influence of trade modifications on their enterprise.
Typically the conversations have been lengthy and free-flowing, so I’d use Otter.ai to transcribe and summarize the assembly. Then, I’d share takeaways with my staff and search outdated transcripts for brand spanking new content material concepts. I additionally appreciated to seize the odd quote for advertising and marketing supplies and blogs.
Oh, and right here’s a enjoyable factor. I logged into my outdated Otter.ai account to point out you the platform in motion, then stumbled throughout this…
Right here’s me doing analysis in preparation for my interview at Ahrefs. I’d discovered a Demand Gen Chat podcast with Ahrefs’ CMO, Tim Soulo, and needed to learn the dialog (as a substitute of listening) as a result of I didn’t have my headphones on me. I dropped it into Otter.ai, and out got here the complete transcript, plus a abstract, full notes, and motion objects.
Remaining ideas
So there you will have it. My checklist of the very best AI content material creation instruments—and whereas I do know new platforms will emerge (in all probability even earlier than I’ve hit ‘publish’) I’m assured these are an ideal choice to make use of in the present day.
In the event you’re looking out for free AI content material creation instruments, Ahrefs additionally has a bunch of these—from paragraph rewriters to define mills. Examine them out.
And please do share your favourite AI content material creation instruments with me on LinkedIn. I’m all the time concerned about new AI devices and gizmos!
